Market Development Manager - Remote

Rohrer is looking for a Market Development Manager to lead our business development efforts across Home & Commercial, Home & Business, Household Goods, Personal Care, and other priority markets.

In this role, you’ll design and run segment-based prospecting programs, coach a team of sales professionals, and roll up your sleeves to prospect and grow a portfolio of accounts yourself. You’ll own our annual new business goal and work closely with commercial leaders, marketing, and cross-functional teams to build a consistent pipeline of new customers.

What You'll Do

Build and lead our prospecting programs

• Design segment-based prospecting programs, complete with target lists, playbooks, and multi-touch outreach cadences across phone, email, LinkedIn, and in-person channels.
• Coach and lead a prospecting group of about seven sales team members by setting activity and pipeline expectations, running pipeline reviews, and holding the group accountable to results. (This is a leadership role without direct reports.)
• Set and report on prospecting KPIs, including activity, meetings set, opportunities created, conversion rates, and new business won, and use the data to sharpen cadences and coaching.

Prospect and sell

• Research and qualify new customers, markets, and opportunities aligned with Rohrer’s growth strategy.
• Model field prospecting through store checks, networking, trade shows, and industry events, and teach these methods to the team.
• Manage and grow a portfolio of approximately 40 smaller accounts, finding expansion and cross-selling opportunities.
• Prepare presentations, proposals, and business reviews, and help transition new accounts smoothly to commercial and operations teams.
• Keep prospect, customer, and pipeline information accurate and current in our CRM.

What You Bring

• Bachelor’s degree in business, marketing, or a related field preferred; equivalent experience considered.
• 5+ years of B2B sales or business development experience, including at least 2 years building prospecting programs or coaching a sales or BD team.
• A proven track record of creating prospecting cadences that generated measurable pipeline and revenue.
• Hands-on experience with sales engagement tools such as CRM sequences and LinkedIn Sales Navigator.
• Strong communication and relationship-building skills, plus the ability to turn data into action.
• The self-motivation to thrive in a remote, field-based role, with willingness to travel up to 25%.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams).
• Experience in packaging, manufacturing, or consumer products preferred.

What We Offer

• Support and guidance from experienced sales professionals.
• Career growth and advancement opportunities.
• Competitive compensation.
• Comprehensive benefits package, including medical, dental, vision, and retirement savings options.
• Paid time off and company holidays.
• A collaborative, safety-focused work environment.