Marketing Analyst, Cross-Border Marketing, APAC

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

We are looking for a high-potential Analyst to join our APAC marketing team, supporting Visa’s fastest-growing area of Cross-Border (XB) marketing.

This role sits at the intersection of strategy, creativity, and execution, partnering closely with the XB team lead to bring innovative payment solutions to market and scale cross-border consumer engagement across Asia Pacific.

You will play a critical role in translating strategy into impactful campaigns, toolkits, and marketing initiatives—supporting how millions of consumers choose to travel, shop, and pay with Visa across borders.

What a Marketing Analyst does at Visa:

A Marketing Analyst is responsible for supporting the execution, activation and optimization of cross-border marketing initiatives. This role is responsible for managing day-to-day delivery, coordinating stakeholders, tracking performance, and ensuring regional programs are executed effectively and on time.

The ideal candidate combines strong project management, analytics and operational excellence with the ability to work across multiple markets simultaneously.

They work closely with cross-functional stakeholders—including product, communications, legal, and design teams—to coordinate multi-market initiatives, ensure local market relevance, and manage complex workflows across Asia Pacific.

In addition, they play a key role in driving insights and performance tracking, supporting adoption reporting, consolidating campaign learnings, and contributing to leadership updates. Ultimately, Marketing Analysts at Visa help scale growth opportunities by turning strategy into execution, content, and measurable business impact.

What You’ll Do:

1. Go-To-Market (GTM) & Campaign Execution

• Execute end-to-end marketing initiatives for cross-border campaigns across APAC
• Support GTM launches for new features and market rollouts
• Develop and localize marketing toolkits, campaign assets, and playbooks for regional markets (e.g., travel, destinations, partnerships, events)

2. Market & Stakeholder Coordination

• Partner with country marketing teams to ensure effective localization and execution
• Coordinate with global teams, agencies, and cross-functional stakeholders (product, comms, legal, design)
• Track inputs, timelines, deliverables, and feedback across multiple markets and initiatives

3. Program Management & Operations

• Manage workflows across teams to ensure seamless execution of complex, multi-market programs
• Support meeting cadences, recaps, project tracking, and follow-ups
• Drive internal communications including newsletters and regional updates

4. Insights, Reporting & Learning

• Support data collection, adoption tracking, and performance reporting for leadership updates
• Consolidate campaign insights, research, and best practices to inform future initiatives
• Assist in building structured learning agendas to continuously improve campaign performance

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

What you will need:

• Bachelor’s degree in Commerce or Marketing preferably

• 5 years of experience in marketing, consulting, or related fields

• Strong executional capabilities with experience managing cross-functional programs

• Ability to operate independently and manage projects end-to-end

• Strong project management and organizational capabilities

• Familiarity with data analysis, reporting, or adoption metrics preferred

• Ability to synthesize insights into clear, actionable recommendations

• Excellent communication and interpersonal skills, comfortable working across cultures and time zones.

• High attention to detail, analytical mindset, and proactive problem-solving abilities.

• Ability to adapt quickly and thrive in a fast-paced, dynamic environment
• Strong in AI would be a big advantage

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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Why work here?

If you thrive on rapid growth and enjoy working alongside positive, driven teammates, you’ll feel right at home here.

Help us to uplift everyone, everywhere. Whether you’re starting your career, pushing your capabilities or are a seasoned professional, learn how we can partner to reimagine the world.

About Us

At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide. Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.

Learn our recruiting process

Your journey starts here — discover how we hire

Ready to take the next step? Learn more about life at Visa, explore our hiring process and get first-hand insights by hearing directly from our recruiters about what to expect. Apply with confidence today!

Learn our recruiting process