Marketing Analytics Lead

Zeely AI is an all-in-one AI-powered marketing platform that helps small businesses and marketing teams grow and achieve their business goals. The platform enables users to create high-quality ad creatives, UGC videos, viral content, banners, and more, as well as launch effective paid and organic campaigns on Facebook and Instagram. In simple terms: we’ve made the world’s best AI marketing tools accessible to everyone — tools that were previously available only to large brands with expensive marketing teams. Numbers that speak louder than words: 4 years on the market = a stable, profitable company backed by top-tier international investors 4× growth over the past year 1,500,000+ businesses already use Zeely, and the number is growing rapidly every day Top 1 in its category in the U.S. market 200+ team members Markets: U.S. + worldwide We are not a startup searching for product-market fit — we are scaling what already works. And that comes with a different kind of challenge. Your key responsibilities: Build and scale a marketing analytics system that enables data-driven decision-making across the company. Develop frameworks to evaluate the performance of marketing channels, campaigns, and investments. Analyze key performance metrics, funnels, unit economics, LTV, CAC, ROAS, and other business-critical indicators. Build and improve attribution models to help the team understand marketing impact and growth opportunities. Create analytical frameworks, dashboards, and reporting systems for Marketing, Growth, Product, and Leadership teams. Identify growth opportunities through deep analysis of user behavior and marketing data. Partner closely with Marketing, Product, Data, and Engineering teams to improve processes and decision quality. Build and promote a data-driven culture within marketing and growth teams. What we’re looking for: Experience as a Marketing Analytics Lead, Growth Analytics Lead, Product Analytics Lead, or in a similar leadership role. Proven experience building analytics systems for performance-driven or growth-focused teams. Strong background in performance marketing, growth analytics, or marketing analytics. Experience working in 2+ companies with mature marketing functions, scaling products, or strong performance-driven environments. Deep understanding of unit economics, CAC, LTV, ROAS, marketing funnels, and attribution models. Experience working with large datasets and building analytical models that support business decisions. Ability to transform complex data into clear insights and actionable recommendations. Strong communication skills and experience collaborating with cross-functional teams. Upper-Intermediate+ English. Nice to have: Experience in SaaS, mobile, or AI-powered products. Experience with product analytics and growth experimentation. Experience building analytics solutions for scaling paid acquisition channels. Familiarity with BI tools and modern data stacks. Experience building analytics processes and systems from scratch. Why it’s exciting to work with us: Work with cutting-edge technologies and contribute to building AI-powered tools. Join a strong A-level team that motivates you to grow and achieve more. Remote-first approach: work from anywhere, with the option to visit our offices in Warsaw and Kyiv. We provide 18 paid days off per year . Sick leave includes 3 fully paid sick days annually , plus unlimited sick leave with 70% compensation. Regular performance reviews to make your growth transparent and ensure your achievements are recognized. Full support with Ukrainian private entrepreneur (FOP) setup and administration. Recruitment process: Intro call → Hiring Team Interview → Test Task → Final Interview → Reference Check → Offer Send us your CV — we’d love to get to know you better!