Marketing Associate

Description Job Duties & Responsibilities: Works with the Director of Northeast Events to manage event marketing in the Northeast Region, including: Develop print and electronic event marketing materials for local events and interfaces with internal and external designers as needed. Use the Salesforce Marketing Cloud system and the Outreach.io sales enablement system to generate invitation lists and distribute event marketing materials to event stakeholders. Use advanced knowledge of Salesforce Marketing Cloud to meet business needs for dynamic personalization, including, but not limited to: Use of ampscript to drive personalization. Creation and deployment of dynamic content blocks. Envision, implement and devaluate A/B tests and experiments to enhance business outcomes. Ability to evaluate marketing efforts in a statistically significant manner, to assess the effectiveness of efforts and inform future strategies. Keep organized records of marketing metrics and results of past campaigns. Creates differentiated marketing content by audience or segment, depending on the nature of the event. Experience using AI tools (e.g., ChatGPT, Perplexity, or similar platforms) to support marketing and event-related content creation, including drafting email campaigns, audience segmentation strategies, and promotional messaging, with the ability to iteratively refine prompts for improved results Assist in drafting marketing language, remarks, interview questions and assists with brainstorming content ideas for events. Works to ensure various internal stakeholders have a clear understanding of expectations, deliverables, dependencies, risks and progress towards achieving milestones. Attends and staffs various events, as needed. Other duties as assigned. Qualifications/Skills: 1-3 years of relevant experience working on corporate, non-profit or political events. Experience working with digital marketing, sales enablement and design platforms like Salesforce Marketing Cloud, Outreach.io, and InDesign required Experience with email design and creating and sending mass email campaigns. Experience with Google Analytics or similar email and web metric reporting preferred. Knowledge of email design best practices. Maintain full competency in Microsoft Office Suite and be able and willing to train and master other intricate database and computer applications. Ability to interact with vendors professionally, while holding them accountable for the proper work product, services, or equipment for which they have been engaged. Possesses strong verbal and written communication skills. Establishes and maintains close working relationships with colleagues. Comprehend the overall objective / mission of the event and tailor their work to accomplish that goal. Have a basic understanding of AIPAC’s mission and the issues affecting the U.S.-Israel relationship. Comfort working in the pro-Israel political environment required. Bachelor's degree or commensurate experience AIPAC is offering a competitive market base salary between $60,500 and $72,000.00 for the position. A job offer within the range will depend on how closely a candidate’s skills and experience match the role’s requirements. AIPAC also offers a competitive and comprehensive benefits package that contributes to employees’ overall total compensation package. We currently work remotely two days a week and in our offices the other three. AIPAC is an equal-opportunity employer.