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Marketing Associate - General Insurance & Banking

Hiring from
United Kingdom
Work type
Hybrid
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This is an exciting opportunity for a creative, data-driven marketer to deliver campaigns, content and go-to-market activity for market-leading financial services propositions.

Role Overview:

As a Marketing Associate, you'll play a key role in planning and delivering integrated marketing activity across our GI and Banking audiences. You'll create engaging content, support go-to-market initiatives, analyse campaign performance and help position Defaqto's market-leading propositions in front of the right audiences.

This is a varied role that combines campaign delivery, content creation, research, stakeholder management and performance analysis.

What you'll do

  • Develop and execute multi-channel B2B marketing campaigns
  • Create engaging content including blogs, reports, webinars, social media content and short-form video
  • Produce sales enablement materials to support commercial teams
  • Support the go-to-market strategy for Matrix360 and related propositions
  • Work with market, pricing and research data to identify compelling stories and insights
  • Develop research questionnaires and analyse findings to support marketing activity
  • Use campaign and audience performance data to optimise marketing effectiveness
  • Collaborate with Product, Sales and industry specialists to deliver targeted campaigns
  • Help build awareness and consideration amongst banking and insurance audiences

What you'll need to succeed:

We're looking for a marketer with strong content and campaign experience who enjoys working in a data-led environment.

Essential:
  • Around 3-5 years' marketing experience
  • Experience delivering B2B marketing campaigns
  • Strong content creation and copywriting skills
  • Experience creating content across multiple formats and channels
  • The ability to interpret campaign and audience data to improve performance
  • Strong organisational and stakeholder management skills
  • A proactive, hands-on approach and willingness to get involved in execution as well as planning
Desirable:
  • Experience within financial services, banking or general insurance
  • Exposure to insight-led, research-led or data-led marketing environments
  • Experience marketing products, services or analytical propositions to professional audiences
  • Confidence translating complex information into engaging marketing content
Your approach to work:
  • A proactive attitude, with the ability to own projects from a standing start.
  • Humility and ambition in equal measure: willing to get into the detail while keeping one eye on the strategic horizon.

Important to know:

Location:
This is a hybrid working role where you'll spend a minimum of two days a week in our Farringdon office. There will be also be travel to our Haddenham office (Buckinghamshire) to work with other key stakeholders across the business.

Right to Work:
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
 

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