Marketing Automation Engineer

About Us

We are building and growing the Commercial Outsourcing team at Docquity.

Docquity is Southeast Asia’s largest community of verified healthcare professionals (HCPs). Our platform

and services leverage data science to strengthen healthcare knowledge and interactions. The Docquity

vision is to connect HCPs to build healthier lives around the world at scale. Our platform helps HCPs learn,

connect and grow, while our deep network insights enable healthcare enterprises to understand, engage

and educate HCPs.

We are trusted by more than 410,000 HCPs across Southeast Asia, with offices in India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Docquity is available for download on Apple and Android devices

Role Description

This is a full-time hybrid role for a Marketing Automation Engineer, with flexibility for some remote work.

In this role, you will work independently on technical execution, implementing CRM configurations, marketing automation workflows, and multi-channel integrations, primarily using HubSpot and supporting tools. You will not be part of the product development or software engineering group; instead, you will focus on operational enablement for patient-facing digital programs.

You will collaborate with a Business Solutions Lead (who defines requirements and data logic) and a Digital Marketing Executive (who manages campaign content and schedules). Your role is to make the system work through configuration, integration, testing, and troubleshooting

Expectations From You

1.Marketing Automation & CRM Execution

● Configure HubSpot CRM objects, lists, workflows, forms, scoring rules, and lifecycle stages

● Implement email/SMS/WhatsApp/LINE/Viber/other channel automation according to requirements

● Build and maintain lead capture forms, landing pages, and automation triggers

2.API & System Integrations

● Design and implement API integrations between HubSpot and external platforms:

o Messaging channels (WhatsApp, LINE, Viber, etc.)

o Telephony/voice systems (e.g., Voiso, Twilio)

o Customer support systems (e.g., Freshworks)

o Internal clinical systems or data repositories

● Build automation scripts, webhook handlers, and connector services for data syncing

● Work with REST APIs, JSON, OAuth2, and event-based triggers

● Troubleshoot integration issues and optimize for performance and stability

3.Data & Reporting

● Set up dashboards, performance reports, and monitor logic within HubSpot

● Maintain data quality through validation, deduplication, and cleansing routines

● Support tracking and attribution setup for campaigns and patient journeys

4.Cross-Functional Collaboration

● Work with the Business Solutions team to understand feature and data requirements

● Support campaign teams in implementing automation logic and testing

● Participate in QA checks, UAT testing, and incremental releases for new features

Qualifications

• Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field
• Experience in the healthcare or technology industry is a plus
• Hands-on HubSpot experience (CRM + Marketing Hub)
• Familiarity with APIs, RESTful services, JSON, and webhooks
• Experience with WhatsApp/LINE/Viber/Twilio/Voiso/Freshworks integrations
• Experience with technical tools such as Postman, Make/Zapier, or webhook middleware
• Strong logical thinking, troubleshooting, and documentation skills
• Can work independently after receiving structured requirements