Marketing Business Analyst

This is a remote position.

Position Overview:

The Marketing Business Analyst will play a pivotal role in analyzing marketing data, identifying trends, and providing actionable insights to drive our marketing strategy forward. This role is ideal for a data-driven individual with a passion for marketing and a knack for translating numbers into strategy.

Key Responsibilities:

· Collaborate with the marketing team to understand goals and define key performance indicators.

· Collect, analyze, and interpret data from various marketing channels including digital campaigns, social media, and customer behavior.

· Provide insights on customer segmentation, campaign effectiveness, and ROI.

· Develop and maintain regular reports and dashboards for senior management.

· Forecast marketing trends and recommend changes in strategy.

· Identify opportunities for marketing optimization and process improvement.

· Collaborate with cross-functional teams, including sales, product, and finance.

Requirements:

· Bachelor's degree in Marketing, Business, Analytics, or a related field.

· Minimum of 2 years experience in marketing analytics or a similar role.

· Proficiency in analytics tools such as Google Analytics, Tableau, or similar.

· Strong quantitative and qualitative research skills.

· Excellent communication and presentation skills.

· Ability to work in a fast-paced environment and manage multiple projects simultaneously.

· Proficiency in MS Excel and data visualization tools.

Benefits