Marketing Content Specialist

We're Hiring: Content Marketing Senior Analyst – SEO/AEO (EMEA South)

Location: Dublin, Ireland

Working Model: Hybrid – 3 days per week in the office

Contract: 12 Months | January 2027 – January 2028

Are you passionate about SEO, digital content, and AI-driven marketing? We're looking for an experienced Content Marketing Senior Analyst to strengthen organic search performance, enhance digital engagement, and drive lead generation across Southern Europe and emerging markets.

This is an exciting opportunity to work with a dynamic digital marketing team, combining data-driven insights, creative content, and innovative AI tools to deliver measurable business impact.

🔹 Key Responsibilities

• Develop and execute local SEO and Answer Engine Optimisation (AEO) strategies.
• Manage relationships with SEO agencies and collaborate with internal web production teams.
• Optimise website content to improve local relevance, organic visibility, and conversion rates.
• Analyse organic search performance using analytics tools and communicate actionable insights.
• Lead digital marketing projects using tools such as Semrush, WordPress, and collaboration platforms.
• Leverage AI tools to create, optimise, and scale high-quality digital content.
• Experiment with new approaches, measure results, and continuously improve campaign performance.

🔹 Essential Requirements

• 3–5+ years of experience in digital marketing, SEO, or content marketing.
• Fluency in English and either Italian or Spanish.
• Strong understanding of SEO, AEO, digital channels, and content optimisation.
• Hands-on experience with WordPress, Semrush or equivalent SEO tools, Google Analytics 4 (GA4), and Google Search Console.
• Experience using AI tools such as Claude for content creation and optimisation.
• Strong project management, analytical, and stakeholder communication skills.
• Ability to collaborate effectively across multiple teams and regions.

🔹 Nice to Have

• Experience in B2B software or technology marketing.
• Familiarity with Salesforce products or platforms.
• Experience scaling digital marketing initiatives across multiple regions.
• Knowledge of Google algorithm updates, social media platforms, and emerging digital trends.