Marketing Coordinator

JOB SUMMARY

To serve the Lord by advancing Forest Home’s mission through marketing that broadens our reach and brings quality leads to Guest Retreats and Forest Home programs. The Marketing Coordinator plays a key role in helping more families, churches, and groups discover Forest Home and come experience life-changing time with Jesus.

This is a lead generation role. The primary purpose of the Marketing Coordinator is to generate quality leads for Guest Retreats and Forest Home programs and to reach new audiences who have not yet experienced Forest Home. Branding, content, communications, graphics, email, CRM, SEO, website, and analytics all serve that goal. This role manages the day-to-day work of Forest Home’s marketing, keeps outsourced agencies and vendors focused on lead results, and uses data to bring insight and recommendations to leadership on how to reach more people and turn interest into inquiries and registrations.

The Marketing Coordinator works closely with the sales team, who turn leads into bookings and registrations, and with the in-house photo/video team, balancing creative execution with organization, follow-through, and a ministry-minded approach to every guest and partner.

Working under the direction of the Senior Director of Sales & Marketing, this role is expected to:

• Generate a steady flow of quality leads for Guest Retreats and Forest Home programs
• Broaden Forest Home’s reach to new families, churches, and groups
• Coordinate and execute marketing plans for each program and Guest Retreats with lead and registration goals in mind
• Steward Forest Home’s brand so every piece of content, graphic, and message is consistent and on-mission
• Track, analyze, and report lead volume, lead quality, and marketing performance across paid ads, website, SEO, and email
• Manage day-to-day work with outsourced agencies and vendors, holding them to deadlines, budgets, and lead goals
• Partner closely with sales so leads are handed off quickly and followed up well
• Reflect Forest Home’s mission, values, and Christ-centered culture in every interaction and internal partnership

This is a full-time, non-exempt, hourly position (40 hours per week) at $25–$28 per hour. The role is remote, with a strong preference for candidates in the Pacific time zone. Occasional on-site presence at Forest Home in Forest Falls is required for photo/video shoots, events, and team meetings.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Lead Generation & Audience Growth

• Lead Generation: Plan and run campaigns across paid ads, email, social, website, and SEO that generate quality leads for Guest Retreats and Forest Home programs
• Lead Quality: Focus on leads that are a good fit and likely to book or register, not just lead volume, using feedback from the sales team
• Audience Growth: Identify and reach new audiences, such as churches, ministries, schools, homeschool groups, and families who have not yet experienced Forest Home
• Lead Capture: Create and improve landing pages, forms, and offers that turn website visitors and ad clicks into inquiries and registrations
• Lead Handoff: Make sure every lead is captured in HubSpot and routed to the right sales team member quickly
• Paid Advertising: Work with outsourced vendors on Meta ads and Google search ads, reviewing targeting, creative, and results to improve lead quality and cost per lead

Branding & Creative

• Brand Stewardship: Maintain and apply Forest Home’s brand standards (logos, colors, fonts, and tone of voice) across all programs, channels, and vendors
• Graphic Design: Create graphics for social media, email, web, digital ads, and print using Canva and Adobe tools
• Creative Review: Review creative from vendors and staff for brand consistency, accuracy, and quality before it is published
• Brand Assets: Organize and maintain a library of logos, templates, photos, and video that the team can easily use

Content & Communications

• Content Planning: Build and maintain a marketing content calendar covering email, blog, and website updates for every program and Guest Retreats, coordinated with the social media calendar
• Copywriting: Write and edit clear, engaging copy for emails, social posts, web pages, ads, and promotional materials
• Internal Communications: Keep staff informed about upcoming campaigns, promotions, and key messages

Social Media

• Platforms: Manage Forest Home’s social media presence on Instagram, Facebook, YouTube, LinkedIn, and TikTok, tailoring content to each platform and audience
• Strategy & Calendar: Plan and schedule social content for every program and Guest Retreats in a consistent posting calendar
• Content Creation: Create posts, stories, reels, short-form video, and YouTube content in partnership with the in-house photo/video team
• Community Engagement: Respond to comments and messages in a timely, gracious way, and turn social interest into inquiries by routing leads to the sales team
• Audience Growth: Grow followers and reach new audiences, including churches, ministries, groups, and families who are new to Forest Home
• LinkedIn: Use LinkedIn to reach church leaders, ministry staff, and organizations who plan group retreats
• Performance: Track reach, engagement, follower growth, and leads from each platform, and include social results in regular marketing reports

Email Marketing

• Campaigns & Newsletters: Plan, build, and send email campaigns and newsletters in HubSpot for every program and Guest Retreats
• Automated Journeys: Build and maintain automated email sequences, such as inquiry follow-up, lead nurturing, registration reminders, pre-arrival information, and post-event rebooking
• Segmentation: Segment lists by program, audience, and past attendance so each person receives relevant messages
• Testing & Optimization: Test subject lines, content, and send times to improve open, click, and conversion rates
• List Health: Grow the email list and keep it clean, including managing unsubscribes and bounces
• Performance: Track opens, clicks, and conversions, and include email results in regular marketing reports

Photo & Video Collaboration

• Creative Planning: Work with the in-house photo/video team to plan shoots and shot lists that meet program and campaign needs
• On-Site Shoots: Attend shoots and events on-site as needed to direct content and support the team
• Content Use: Turn photo and video into finished assets for web, social, email, and ads

Website & SEO

• Website Management: Update and maintain the Forest Home WordPress website, including program pages, dates, pricing, and registration links
• Accuracy: Keep program and Guest Retreats information current and correct across the site
• SEO: Apply SEO best practices to site content, monitor search performance, and recommend improvements
• User Experience: Identify broken links, outdated pages, and friction points that keep visitors from registering or inquiring, and recommend fixes

CRM & Marketing Automation

• HubSpot Management: Maintain contact lists, properties, forms, and workflows in HubSpot so data stays clean and usable
• Lead Follow-Up: Build and maintain automated follow-up for inquiries and registrations in partnership with the sales team
• CRM Hygiene: Keep contact records, lists, and campaign tracking accurate and organized

Analytics & Reporting

• Performance Tracking: Track marketing results using Google Analytics, HubSpot, and paid advertising platform reporting
• Paid Ad Analysis: Read, interpret, and weigh performance data from Meta ads and Google search ads, including cost per lead, cost per registration, and return on ad spend
• Reporting: Provide regular reports to leadership on campaign performance, website traffic, email results, and leads and registrations by program
• Insight: Turn data into clear takeaways on what is working, what is not, and where to shift effort or budget

Program & Guest Retreats Marketing

• Marketing Plans: Coordinate and execute marketing plans for each program and Guest Retreats, aligned with registration and booking goals
• Campaign Timelines: Keep promotional calendars and launch timelines on track so every program is marketed at the right time
• Audience and Messaging: Help identify target audiences and messaging for each program and for church and group partners

Vendor & Agency Coordination

• Day-to-Day Management: Serve as the main point of contact for outsourced marketing agencies and vendors
• Accountability: Hold vendors to deadlines, budgets, and agreed deliverables, and review their reporting
• Evaluation: Assess vendor performance and share recommendations with leadership

Sales Partnership

• Sales Alignment: Work closely with the sales team so marketing supports bookings, registrations, and rebooking efforts
• Sales Materials: Create and update sales collateral such as brochures, one-pagers, and presentations
• Feedback Loop: Gather feedback from sales on lead quality and common guest questions, and use it to improve marketing

Performance Metrics & Accountability

The Marketing Coordinator is responsible for measurable contribution to lead generation and audience growth for Guest Retreats and Forest Home programs. Performance will be evaluated based on the following standards:

• Meet or exceed monthly and annual lead goals for Guest Retreats and each program
• Improve lead quality, measured by the share of leads that convert to inquiries, bookings, and registrations
• Grow reach to new audiences, measured by new contacts, first-time groups, and first-time families
• Monitor and improve cost per lead and return on ad spend for paid advertising
• Deliver campaigns and content on time according to the marketing calendar
• Provide timely, accurate lead and marketing reports and insights to leadership
• Keep vendors on schedule, on brief, and within budget
• Maintain clean, organized lead data in HubSpot

Strategy & Recommendations

• Make data-informed recommendations on channels, messaging, timing, and budget
• Identify gaps and opportunities in how Forest Home reaches families, churches, and groups, and bring ideas to leadership
• Stay current on marketing trends and tools, especially in camp, ministry, and hospitality settings
• Proactively identify bottlenecks in marketing processes and recommend improvements

Training and Professional Development

• Property Tour: Complete a guided tour of Forest Home during onboarding to learn programs, lodging, and facilities
• Program Knowledge: Learn each program and Guest Retreats offering well enough to market it accurately
• Coaching: Participate in regular check-ins with the Senior Director of Sales & Marketing and implement feedback
• Skill Development: Pursue ongoing growth in marketing, analytics, design, and digital tools

QUALIFICATIONS:

The requirements listed below are representative of the knowledge, skill, and/or ability required. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Faith & Character

• Support Forest Home's mission and values
• Signed statement of faith
• Ability to pray for others both in-person and on the phone
• Participate in staff spiritual activities
• Christ-like attitude and servant heart

Education and/or Experience

• Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent experience
• 2+ years of experience in marketing, communications, or a related field
• Experience generating leads through digital marketing, such as paid ads, email, landing pages, or SEO
• Portfolio or work samples showing design, writing, and/or digital marketing work
• Experience in ministry, nonprofit, camp, or hospitality marketing a plus

Professional Skills

• Excellent written and verbal communication, with strong copywriting and editing skills
• Working knowledge of HubSpot or a similar CRM
• Experience updating websites in WordPress
• Design skills in Canva and/or Adobe Creative Suite
• Experience managing social media for an organization across Instagram, Facebook, YouTube, LinkedIn, and/or TikTok, including short-form video
• Working knowledge of Google Analytics and SEO best practices
• Ability to read, interpret, and weigh analytics from Meta ads and Google search ads
• Comfortable turning data into clear reports and recommendations
• Proficient in Microsoft Excel or Google Sheets
• Strong project management skills and ability to manage multiple deadlines
• Detail-oriented with good organizational skills
• Comfortable learning and implementing new software tools

Work Style

• Self-motivated and able to work independently in a remote setting
• Proactive communicator who keeps leadership and teammates informed
• Strong teamwork abilities
• Creative, with a good eye for design and brand consistency
• Flexibility and willingness to perform a variety of tasks

Availability

• Ability to work a consistent 40-hour weekly schedule
• Pacific time zone preferred
• Reliable home workspace with high-speed internet
• Occasional travel to Forest Home in Forest Falls for shoots, events, and meetings
• Occasional evening or weekend availability as needed

Interpersonal

• Ability to relate to all types of individuals in a gracious manner
• Gracious manner and integrity
• Ability to streamline processes

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with a disability to perform the essential functions.

While performing the duties of this job the employee is regularly required to sit and use a computer for extended periods. On-site visits may involve walking on uneven, mountainous terrain and occasionally lifting or carrying equipment up to 20 pounds. Requires visual acuity to read words and numbers and to review design and video work, and speaking and hearing ability sufficient to communicate by phone, video call, and in person.

Reasonable efforts are made to accommodate disabilities. This job description will be reviewed periodically as duties and responsibilities change with business necessity.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Work is performed primarily remotely in a home office setting with a usually quiet to moderate noise level. During on-site visits to Forest Home, work may involve outdoor exposure to weather, temperature changes, dirt, and dust, and a noise level that can be loud at times during events.

FOREST HOME EMPLOYMENT STATEMENT: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. All terms and conditions of employment, duties, and responsibilities are subject to the Forest Home Employee Handbook.

FOREST HOME CORE VALUES

Surrender to Christ (Romans 12:1-2)

• Abide with the Lord daily through study of His Word and prayer
• Surrender to the Lord daily through obedience to His Word
• Worship the Lord with the Forest Home Community
• Commit to grow in your faith through regular attendance at a local church
• Prioritize God, Family, and Work appropriately
• Be prepared to share your testimony with staff or guests.
• Walk in Biblical purity (1 Timothy 4:12) by rejecting one’s sinful nature

Love (I Corinthians 13)

• Display the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control (Galatians 5:22)
• Be respectful to others
• Demonstrate compassion

Serve (Philippians 2:3-11)

• Give generously to God and others through time, talent and treasure
• Seek to put others’ needs above your own
• Demonstrate humility in both spirit and deed
• Actively look for ways to serve

Walk in Integrity (Titus 2:11-12, Proverbs 4:23-27)

• Show loyalty to others, even when they are not present
• Do the right thing, even when others are not present
• Extend trust and seek to believe the best in others
• Ask for forgiveness quickly when necessary
• Be truthful and transparent with others

Strive for Excellence (Colossians 3:23-24)

• Demonstrate accountability with time and resources
• Request and receive training
• Desire to improve, and challenge others to do the same
• Commit to exceeding guest expectations
• Refuse mediocrity

Engage in Community (I Thessalonians 5:11-13)

• Seek first to understand before being understood
• Communicate clearly, empathetically and respectfully
• Work through conflict Biblically (Matthew 18:15-17)
• Participate in intentional and purposeful community activities
• Partner with teammates for the goal of unity and team effectiveness
• Play and appreciate “campy” fun
• Faithfully pray for one another

Innovate (Ephesians 3:20-21)

• Dream Big
• Proactively seek solutions
• Think outside the box
• Dream, plan and execute new ideas
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  Acknowledge and trust that all things are possible through Jesus Christ our Lord (Matthew 19:26)