Marketing & Data Coordinator

Description

Summary:

Under the direction of the Director, Marketing and Data Analysis, this cross-functional role supports the organization’s marketing and data teams by coordinating and executing marketing initiatives for the Foundation’s educational programs and services, including campaign development, email marketing, promotional activities, and performance reporting. The role also performs database entry and record maintenance, supports data quality and prospecting efforts, and contributes to effective marketing campaigns and organizational outreach.

Essential Duties and Responsibilities:

This Position Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Coordinates and executes a variety of marketing activities, including email marketing, direct mail, website updates, copywriting, and coordinating graphic design and creative projects.
• Assists with the development and implementation of marketing plans by coordinating campaign schedules, promotional materials, and deliverables to support organizational programs and initiatives.
• Supports marketing campaign tracking and reporting efforts by collecting performance data, monitoring audience engagement, and preparing summary reports to evaluate campaign effectiveness and identify opportunities for improvement.
• Maintains database records by creating new contact and organization records, updating existing records, and ensuring the accuracy of contact information, organizational affiliations, and communication preferences.
• Conducts routine database audits to identify and correct duplicate records, incomplete information, and data inconsistencies, including contacting individuals and organizations to verify information as needed.
• Supports database growth and prospecting efforts through online research, ZoomInfo, trade shows, and other industry resources by importing prospect lists, validating contact information, and maintaining accurate relationships between contacts and organizations.

Supervisory Responsibilities:

No formal supervisory responsibilities; however, incumbent may be required to train/mentor more junior staff members on basic tasks, programs or functions.

Requirements

Required Education/Experience:

The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.

• A bachelor's degree in marketing, communications, or a related business field is required; an associate degree with equivalent experience and training will also be considered.
• At least 1 year experience in at least one of the following areas is required: maintaining contact information or organizational records in a CRM or similar database; coordinating marketing campaigns or promotional activities; using email marketing platforms; copywriting; content marketing. Relevant internship experience counts toward this requirement.

Minimum Qualifications/Skills:

• Strong proficiency in Microsoft Excel, including formulas, pivot tables, sorting, filtering, data validation, and identifying and resolving duplicate or inconsistent records. Proficiency in Microsoft Word.
• Excellent verbal and written communication skills with both internal and external stakeholders.
• Strong project management skills, along with the ability to manage multiple tasks, maintain attention to detail, meet deadlines, and work effectively both independently and in a team setting.

Travel Requirements:

This position does not anticipate any required travel for work.

Work Environment:

This position is expected to work from our corporate headquarters office in Brookfield, WI, Monday through Friday each week. This is an environment with typical office conditions, including lighting, noise, seating and equipment. Following a successful training period (and pending each individual's ability to effectively work from an appropriately-equipped home office, per the terms of the Hybrid Work Policy) incumbents may permitted to work remotely on Mondays and Fridays, as business needs allow, in up-to a 60/40 (onsite/remote) hybrid schedule. The Foundation reserves the right to modify the current hybrid schedule at any time as business needs dictate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, or crouch

The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work that may be inherent in the occupation.

COMPENSATION & TOTAL REWARDS

The Foundation offers a generous total rewards package. Our incredible benefits package includes a comprehensive and affordable medical plan (which includes 24/7 Teledoc), vision plan, dental plan, FSA (medical and dependent care), Employee Assistance Program (EAP), long term disability, short term disability, ample PTO (vacation, sick, holidays) and more! Our retirement plan includes a defined benefit (pension) plan AND a non-elective company 401(k) contribution AND a 401(k) matching contribution.

Unique organizational perks include free Milwaukee County Zoo passes, an on-site fitness center with yoga, stretch, and strength training classes, mindfulness sessions, a bocce league, game nights, and even a cribbage club to name a few!

The hourly rate for this hourly-level position is $20.42/hour.

ABOUT US:

The International Foundation of Employee Benefit Plans is North America’s largest membership organization for those who work with employee benefit plans. The Foundation’s employees make a HUGE impact on the livelihoods of millions of workers across the U.S. and Canada because of the work we do in providing education and research to the benefits community. Employees enjoy an outstanding benefits package, unique employee perks, creative and caring co-workers—all within a family-friendly workplace. Speaking of workplaces, the Foundation is tucked into a 15-acre wooded slice of nature in the heart of Brookfield. We’re small enough for you to have ongoing, meaningful impact on the organization but big enough to make international news. Visit us at www.ifebp.org or connect with us on the socials.

PRE-EMPLOYMENT CONTINGENCIES

All at-will offers of employment issued by the International Foundation are contingent upon a successful completion of: background check, employment history verification, education verification (as applicable by position), credit check (as applicable by position), motor vehicle records (MVR) check (as applicable by position), 3-5 professional references, and completion of the Federal I-9 and E-Verify process to demonstrate eligibility to work for the IFEBP.

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