Marketing Director

Company Description Seera produces and distributes cinematic micro-series designed for modern audiences while remaining deeply rooted in Arab culture, language, and values. The company focuses on authentic voices and locally relevant narratives that reflect the realities, aspirations, and creativity of the region. Seera collaborates closely with regional writers, directors, and production professionals to develop original content that resonates with audiences in Saudi Arabia and beyond. Its portfolio spans contemporary social dramas and emotionally driven storytelling, guided by cultural respect, artistic excellence, and responsible entertainment. This environment offers creative professionals the opportunity to shape meaningful stories with regional impact.

Role Description The Marketing Director is a full-time, hybrid role based in Dubai, with flexibility for partial work from home. This role is responsible for leading the overall marketing strategy for Seera’s cinematic micro-series, including brand positioning, audience growth, and campaign development across digital and traditional channels. Day-to-day responsibilities include overseeing market planning, managing marketing budgets, directing integrated campaigns, and collaborating with content, production, and sales teams to align marketing initiatives with business objectives. The Marketing Director will analyze market performance, refine strategies based on data-driven insights, and ensure consistent messaging that reflects Seera’s cultural and creative values. This role also involves mentoring the marketing team, managing external agencies and partners, and identifying opportunities for regional and international expansion.

Qualifications

• Strong marketing leadership skills, including Marketing Management and Marketing strategy development.
• Demonstrated expertise in Market Planning and Market Research to guide audience targeting and campaign optimization.
• Experience integrating Marketing and Sales efforts to drive viewership, partnerships, and revenue growth.
• Proven success in entertainment, media, or content-driven industries, ideally within the MENA region.
• Advanced skills in digital marketing, analytics, and brand development for narrative or episodic content.
• Excellent communication, stakeholder management, and cross-functional collaboration abilities.
• Experience leading and developing diverse teams in fast-paced, creative environments.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is an advantage.
• Fluency in English; Arabic language skills and cultural familiarity with the region are highly beneficial.