Marketing Director

Company Description Uventex Labs, Inc. has been developing technology for the sports industry since 2013, making sports more accessible worldwide through modern digital solutions. The company’s Myuventex.com platform supports registration and management of in-person, live, and virtual tournaments, helping organizers run competitions efficiently while enabling athletes to compete globally. Uventex Labs also offers the Uventex Studio CRM system, which automates management, sales, and scheduling for sports studios and clubs. The company is rapidly expanding internationally and its technologies are increasingly adopted by sports federations, promoters, athletes, and club and league owners. Uventex Labs values innovation, collaboration, and growth, and seeks professionals who share these values.

Role Description The Marketing Director is a remote, contract role responsible for leading Uventex Labs’ marketing strategy and execution across global markets. This role oversees the development and implementation of integrated marketing plans that promote Uventex.com and the Uventex Studio CRM to sports organizations, studios, clubs, and athletes. Day-to-day responsibilities include conducting market research, defining target segments, managing brand positioning, and directing digital and offline campaigns to drive awareness, lead generation, and customer acquisition. The Marketing Director will collaborate closely with sales, product, and leadership teams to align marketing initiatives with business goals, track performance metrics, and optimize campaigns based on data insights. This role also involves managing external agencies or freelancers, overseeing marketing budgets, and ensuring consistent messaging across all channels.

Qualifications

• Strong skills in Marketing Management and Marketing, with proven experience leading comprehensive marketing programs for technology or sports-related products.
• Experience in Market Planning and Market Research, including audience segmentation, competitive analysis, and go-to-market strategy development.
• Understanding of the relationship between Marketing and Sales, with the ability to support sales enablement and drive pipeline growth through targeted campaigns.
• Demonstrated success in building and executing digital marketing strategies (e.g., content, social media, email, performance marketing) for B2B and/or B2C audiences.
• Strong analytical skills with experience using marketing analytics tools to measure performance, optimize campaigns, and report on ROI.
• Excellent written and verbal communication skills, with the ability to craft clear value propositions and compelling messaging.
• Proven leadership abilities, including managing cross-functional initiatives and coordinating external partners or agencies.
• Experience in the sports, events, or SaaS industries is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines