Marketing Director

bout the Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Bark and Mane, and Lightspeed Restoration are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises

You can learn more about Home Franchise Concepts on our Careers page.

Summary

The Director of Marketing is responsible for developing and executing marketing strategies that drive systemwide revenue growth, lead generation, franchisee success, and brand awareness for Kitchen Tune-Up and Bath Tune-Up across the United States and Canada.

This role serves as a key member of the Brand Leadership Team and leads all aspects of national marketing, local area marketing, customer acquisition, digital marketing, brand management, customer experience, and marketing analytics. The ideal candidate is a strategic, data-driven leader with proven experience driving growth in a franchise or multi-unit environment.

The Director of Marketing will directly manage two Marketing Managers and work closely with franchise owners, agency partners, Shared Services, Operations, IT, and Franchise Development teams.

Duties and Responsibilities:

Strategic Leadership

• Develop and execute marketing strategies that support revenue growth, franchisee profitability, and brand expansion.
• Provide market insights, competitive intelligence, and customer analytics to support business decisions.
• Lead annual marketing planning and budget development.

Demand Generation & Digital Marketing

• Own lead generation performance across all marketing channels.
• Drive customer acquisition through paid search, SEO, social media, email marketing, local marketing, and marketing automation.
• Continuously optimize marketing ROI, lead quality, conversion rates, and customer acquisition costs.

Franchisee Marketing Support

• Develop and execute local marketing strategies that help franchisees grow their businesses.
• Partner with Operations to improve marketing adoption, lead conversion, and franchisee performance.
• Provide tools, training, and best practices to support local market success.

Brand & Customer Experience

• Strengthen and protect the Kitchen Tune-Up and Bath Tune-Up brands.
• Ensure brand consistency across all customer touchpoints.
• Lead initiatives that improve customer satisfaction, online reputation, and referral generation.

Analytics & Performance Management

• Establish KPIs and regularly report marketing performance to leadership.
• Analyze data to identify opportunities, improve results, and maximize marketing investments.
• Hold agency and vendor partners accountable for performance and ROI.

Team Leadership

• Recruit, develop, and lead a high-performing marketing team.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Required Skills and Abilities:

• Strategic marketing leadership with a strong track record of driving revenue growth and customer acquisition.
• Expertise in digital marketing, lead generation, SEO/SEM, social media, email marketing, and marketing automation.
• Strong analytical skills with the ability to leverage data, KPIs, and insights to optimize performance and ROI.
• Experience developing and executing local marketing programs within a franchise or multi-unit environment.
• Proven ability to lead teams, manage agency partners, and influence cross-functional stakeholders.
• Excellent communication, project management, and organizational skills.
• Results-oriented leader with a focus on accountability, innovation, and continuous improvement.

Required Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field is highly preferred, and
• 10+ years of progressive marketing experience, including 5+ years in a leadership role,
• or combination of education and experience.
• Proven success driving lead generation, customer acquisition, and revenue growth through multi-channel marketing strategies.
• Experience managing marketing budgets, agencies, and marketing technology platforms.
• Franchise, multi-unit, home services, retail, or other consumer-facing marketing experience preferred.

Physical and Workplace Requirements

• Light-duty work environment – primarily office-based with minimal physical exertion. 
• Ability to sit for extended periods while working on a computer. 
• Occasional standing or walking for presentations or facilitation. 
• Ability to lift and carry up to 25 lbs occasionally. 
• Hybrid model – Work from the office on Tues/Wed/Thurs and from home on Mon/Fri. 
• Travel as needed.

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

At Home Franchise Concepts, we offer a highly competitive benefits package designed to support you and your family. Our offerings include medical, dental, and vision insurance, Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and supplemental life insurance. Associates are also eligible for an annual discretionary bonus and can participate in our 401(k) retirement plan, which includes matching contributions equal to 100% of the first three percent of eligible compensation contributed and 50% of the next two percent. In addition, we provide 10 paid holidays, 8 paid hours for associates to volunteer in their community, and open time off to support work-life balance. During the interview process, our Talent team will be happy to share more details about our benefits and career development opportunities.

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS
If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.

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