Senior Marketing Director

Floyd's 99 Barbershop is hiring a highly experienced, hands-on leader to join our corporate office in Greenwood Village, CO as a full-time Senior Marketing Director!

Enjoy experience-based compensation of $155,000 - $175,000/year along with exceptional benefits and perks like health insurance dental, vision, a 401(k), PTO, discounts, parking, a convenient location for public transport, home office amenities, and more. This is a hybrid-remote role, with occasional travel to Floyd's locations and company events. Take on a rewarding leadership opportunity and make a tangible difference with us!

ABOUT US:

Welcome to Floyd's 99 Barbershop in Greenwood Village, the vibrant home office for Corporate Floyd's Shops! Situated in the heart of Greenwood Village, our mission is to ensure all of our teams across all of our locations strive for the best services and results around. At Floyd's, we're passionate about expert cuts, fearless style, and fostering a lively atmosphere where your talents can truly shine. Join us and earn great perks, work with a fun team, and develop your skills!

CORE SENIOR MARKETING DIRECTOR RESPONSIBILITIES:

• Working closely with the chief marketing officer to drive measurable improvements and increased performance metrics for local and national shops
• Developing and executing strategic plans for improving brand visibility, ROI, customer acquisition/retention rates, and revenue growth
• Leading digital marketing and social media campaigns (Google Ads, Meta, TikTok, Facebook, etc.) from concept to completion, including budget management, resource allocation, and optimization efforts
• Leveraging AI tools and partnering with internal teams/external agencies to improve conversion rates and the customer lifecycle
• Establishing clear reporting frameworks for measuring campaign performance and ROI
• Supporting continual improvement and optimization strategies across multiple locations and advertising channels
• Supporting efforts for automating customer journeys to increase conversion, rebooking, retention, and visit frequency rates
• Developing personalized, data-driven, and targeted promotional strategies across multiple paid, owned, earned, and in-store channels
• Managing the creative development process and creative resources to ensure consistency with brand, voice, and assets while building scalable processes
• Improving organic visibility, social media content, paid media, and broader brand campaigns
• Creating and maintaining local marketing playbooks, campaign toolkits, and other promotional mlaterials
• Assisting with new shop openings, market launches, community activations, and location performance improvement initiatives
• Translating annual marketing priorities into actionable plans, integrated campaigns, and measurable deliverables
• Managing day-to-day execution while maintaining cross-functional alignment
• Leading and coaching a high-performing advertising team, establishing clear priorities and expectations, and maintaining accountability across functions
• Tackling additional responsibilities as needed to drive tangible improvements and success across multiple shop locations

SENIOR MARKETING DIRECTOR REQUIREMENTS

The ideal Senior Marketing Director has experience overseeing franchisee performance or coordinating advertising campaigns for multi-location, appointment-based services (i.e. retail, beauty, fitness, or hospitality). Experience executing campaigns on platforms such as Google Ads or Meta Ads Manager and knowledge about balancing corporate priorities with local business needs is helpful. Experience scaling marketing teams and improving retail product advertising, e-commerce, or social commerce initiatives is also preferred. At a minimum, our Senior Marketing Director needs:

• 10+ years of progressive marketing experience with 5+ years of relevant leadership experience
• Demonstrated success leading integrated marketing functions across digital acquisition, CRM, creative, social media, and local marketing channels
• Proven experience managing meaningful marketing budgets and driving measurable business results
• Experience leading cross-functional teams and managing external agencies/creative partners
• Strong performance marketing expertise, including paid search, paid social, SEO, analytics, and conversion optimization
• Strong understanding of customer lifecycle marketing, segmentation, retention, and automation strategies
• Analytical mindset for evaluating investments and maximizing revenue, customer acquisition, and retention
• Excellent communication, organizational, and stakeholder coordination skills
• Ability to balance strategic thinking with hands-on execution in a fast-paced, evolving organization

READY TO GET STARTED?

Apply for this senior leadership role by completing our short initial form!