Marketing Executive

Dawn Meida is on a mission to unlock growth for small businesses with honest, high-quality marketing that lifts everyone involved. By joining Dawn Media, you’ll help small business owners hit their goals and touch lives across their customer base. You'll be indirectly impacting local communities and changing lives. At Dawn Media, we don’t just hire for open roles—we hire for impact. If you’re exceptional at what you do and align with our core values: competitive greatness, sincere candor, and unimpeacha Role: We’re looking for a Remote Marketing Executive who’s available to work in US time zone. Preferably someone from LATAM. As a Marketing Executive at Dawn Media, you’ll be the engine behind our “90-Day Free Marketing” program. You’ll build and launch client GoHighLevel (GHL) accounts, spin up direct-response ad campaigns, wire in email/SMS automations, and keep every system stable so clients see fast, visible results. At Dawn Media, we hold ourselves to high standards of professionalism and integrity. Our core values—Sincere Candor, Competitive Greatness, and Unimpeachable Character—guide how we interact with clients and approach our work. In this role, you’ll embody these values by shipping clean builds, communicating clearly with the team, and owning outcomes—not just tasks. You’ll manage a high-volume portfolio and operate with speed, precision, and systems thinking. Your day-to-day is about reducing Time to First Value (TTFV) so clients get their first lead within days—not weeks—and stick with us long-term. If you’re driven to execute at a high level and make an immediate impact, we’re eager to see what you can bring to our team. Responsibilities Provide expert, hands-on builds and fast launches of each client’s GoHighLevel account by applying snapshots, customizing funnels, connecting calendars/forms/domains/webchat, and pushing live with clean QA. Reduce Time to First Value by engineering the first leads or appointments within 7–10 days of assignment through rapid deployment of funnels, ads, and automations. Launch and manage Meta and/or Google Ads end-to-end by writing direct-response creatives, implementing pixels/UTMs, pacing budgets, and optimizing daily to CPL/CTR/lead quality targets. Implement high-converting email/SMS automations that move new leads to booked appointments, including confirmation, no-show, reactivation, and review-request sequences. Monitor system health across forms, automations, calendars, and integrations each day, investigate anomalies, fix root causes, and prevent recurrence with updated checklists and SOPs. Enable sticky platform features—such as webchat, reviews, payments/invoicing, WhatsApp/AI agents—to increase adoption, retention, and upgrade readiness. Track performance in dashboards and sheets, report on CPL, CTR, show rates, bookings, and conversion, and trigger rapid experiments when any metric drifts off target. Collaborate with Customer Success by sending weekly status notes, flagging risks early, coordinating blockers to launch, and responding to internal requests within agreed SLAs. Surface upsell opportunities by identifying clients who consistently hit results and actively use features, then packaging proof for a smooth Free → Paid upgrade. Manage a high-volume book of 40–60 active clients by prioritizing ruthlessly, keeping project boards clean, and closing the loop on every task before moving on. Contribute to continuous improvement by documenting and refining SOPs, templates, and reusable assets whenever you discover faster or more reliable ways to work. Operate with compliance and brand-safety in mind by following advertising policies and local regulations and avoiding gray-area tactics. Results You deliver first-lead TTFV within 7 days for the vast majority of assigned accounts and clearly report any exceptions with a concrete recovery plan. You complete core GHL builds in 2.5–5 hours on average from assignment to launch-ready, with domain, calendar, forms, and tracking fully verified. You launch initial ad campaigns within 48 hours of asset or creative approval and maintain optimizations that keep CPL at or below the niche target. You maintain 95–100% system uptime by proactively catching and resolving issues before they impact clients. You provide on-time weekly recaps that include metrics, highlights, risks, next actions, and single-owner accountability for each item. You activate three or more stickiness features within the first 60 days per account and help drive strong 90-day retention with healthy trial-to-paid conversion. You keep documentation and project boards audit-ready so any teammate can understand account status within minutes, and you prevent avoidable escalations by addressing root causes early. You follow existing SOPs and contribute at least one meaningful process improvement per month that reduces build time, error rate, or support load. Requirements Proven hands-on skill with GoHighLevel (GHL) builds, automations, calendars, forms, and domains Practical experience launching Meta and/or Google Ads for lead gen (copy, creatives, budget pacing, diagnostics) Strong grasp of tracking (pixels/UTMs), landing pages/funnels, deliverability basics, and QA checklists Fast operator with excellent organization; comfortable managing 40–60 concurrent accounts Clear written communication; reliable weekly reporting; follows SOPs and improves them Tools: ClickUp (project mgmt), Google Sheets/Docs, Slack; plus Canva/Web builders a plus Routine-driven, proactive, ownership mindset; thrives under deadlines 6mo+ in a similar marketing operator role (GHL/ads/automation) Location Remote, LATAM (preferred) Days/Hours 5 days a week / US hours (possibility of adding a 6th day if necessary) Compensation: This position is 100% commission. The breakdown per product is below. You are going to manage 50 clients at any time You will be compensated $50 per client: $50 x 50 = $2,500 As you get more experienced, more clients will be assigned to you. BONUS: $50 per client who upgrades after 3 months. CSM allocation - 50 “free” clients @ 60% free client → paid client = 30 paid clients $30 x 50 paid clients = $1,500 bonus OTE (On Track Earnings) at 60% upsell rate First 3 months = $2,500/pm After 3 months = $4,000/pm Dawn Media Core Values Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. C ompetitive Greatness Be at your best when your best is needed. Enjoyment of a hard challenge. Those who have the drive to constantly improve, the superior intellect and long term commitment to see incremental improvements become compounding returns. Sincere Candor Have the self awareness to accurately perceive and communicate hard truths that improve others and self, the courage to do so, and the humility to accept them, even when it hurts. Nothing great can be built without feedback: internally or externally. Unimpeachable Character Be the type of person with whom people are always proud to associate, personally and professionally. We look for true alignment of thoughts, words, and actions towards a goal worth pursuing.