Marketing Executive & Community Ambassador – Seoul, South Korea

Your Mission

As Marketing Executive for South Korea at Yindii, you report directly to the Regional Chief Marketing Officer (CMO) and drive Yindii's growth in Seoul.

• This is a high-impact, hands-on role for a true marketing "jack-of-all-trades." You will mix B2C consumer acquisition, B2B partner marketing, local PR and on-camera storytelling. You will be the official face and voice of Yindii in Korea. You will lead content creation, run co-marketing campaigns with merchants, work with local media, and build the community from the ground up. Then you will help grow the local team.

Key Responsibilities

1. Content & Brand

• Brand Ambassador: Be the local face of Yindii Korea in the press, at events, on podcasts and on social media.
• Short-Form Content: Create trend-driven short videos for Instagram Reels, YouTube Shorts and TikTok, plus content for Naver Blog and KakaoTalk channels.
• On-the-Ground Storytelling: Visit partner stores across Seoul (for example Seongsu, Hongdae, Gangnam and Itaewon) to film merchant features, "Surprise Bag" unboxings, customer stories and street interviews. Celebrate Korea's food and sustainability culture.
• Localized Messaging: Write and present compelling content in Korean (and English), made for Korean consumers and the F&B scene.

2. Influencers, Community & Local Growth

• KOL & Creator Management: Find and manage Korean creators, food and lifestyle influencers, eco-communities and brand partners.
• Campaign Coordination: Run influencer collaborations end-to-end, from outreach and briefing to post tracking and results review.
• Local Activations: Organize pop-ups, community partnerships and campaigns that build awareness, app downloads and active users in target districts.
• Growth Opportunities: Find and test new Korea-specific marketing channels and growth hacks.

3. Merchant Co-Marketing

• Joint Partner Campaigns: Build co-marketing campaigns with Yindii partners, including hotels, bakeries, cafés, convenience and specialty grocers, and F&B chains.
• In-Store Collateral: Manage in-store promotions, point-of-sale (POS) materials and merchant launch campaigns.
• BD Alignment: Work closely with the local Business Development team to drive merchant acquisition and long-term partner engagement.

4. PR, Strategy & Performance

• Local PR & Media: Support press releases, pitch stories to Korean media and secure local coverage.
• Strategic Collaboration: Work with the CMO and regional marketing leaders on local strategy, priorities and budget.
• Data-Driven Optimization: Track customer acquisition cost (CAC), app downloads and conversion rates, then adjust tactics based on the data and local insights.

Requirements

• Experience: 4+ years of hands-on, 360-degree marketing across B2C, B2B, PR, content or partnerships, ideally at a startup, tech marketplace, lifestyle or F&B brand in Korea.
• Languages: Native Korean with excellent writing, speaking and presentation skills. Fluent business English is required to work with the regional team.
• On-Camera Presence: Confident, energetic and natural on camera (Reels, Shorts, media interviews and public speaking).
• Hands-on Execution: Proven record of running campaigns end-to-end, from first idea to great social content, PR pitches or live events.
• Commercial Mindset: Able to link creative work to user acquisition, partner growth and brand equity.
• Mission Alignment: Real passion for sustainability, cutting food waste and the circular economy.

What We Offer

• Competitive Package: Base salary based on experience.
• Flexible Work Model: Full-time role with hybrid working.
• Perks & Credits: Free monthly Yindii app credits for premium surplus food from top local partners.
• Career Growth: A high-visibility role with direct access to executive leadership, and a fast track to leadership as the Korea team grows.

About Yindii

Yindii is a fast-growing startup on a mission to fight global warming by tackling food waste across Asia. Our app connects top restaurants, bakeries, hotels and supermarkets with conscious consumers, who get delicious surplus food at unbeatable prices. Yindii has been featured in CNBC, The Straits Times, Tech in Asia and AsiaTechDaily, and is building a regional movement for a more sustainable future.

How to Apply

Send your resume on https://careers.yindii.co/