Marketing Generalist

About LearnTastic LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere. About the role We’re looking for a Marketing Generalist who’s comfortable wearing multiple hats — someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow into a broader strategic role while remaining close to day-to-day execution. Job Description: • Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress • Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows • Manage and update records, leads, and campaign data within Salesforce CRM • Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Build and format PowerPoint presentations for sales, leadership, and internal use • Monitor and report on website and campaign performance using Google Analytics • Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting • Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination • Collaborate with sales, leadership, and other departments to align marketing efforts with business goals • Social Media Posting and Monitoring Must-Have Qualifications: • 1–3 years of marketing experience (internships count) • Hands-on experience editing websites in WordPress • Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Strong PowerPoint skills — building clean, professional, on-brand decks • Familiarity with Google Analytics and Google Ads • Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO • Strong attention to detail and comfort managing multiple projects at once • Clear written and verbal communication skills Nice to have: • Experience in a B2B or manufacturing/industrial marketing environment • Basic HTML/CSS knowledge for email or web tweaks • Elementor or page-builder experience within WordPress • Experience supporting multi-brand or multi-entity marketing efforts What success looks like in the first 6 months: • Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight • Producing clean, on-brand design assets and presentations independently • Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence This is a remote position.