Marketing Lead

Summary This role reports to the Head of Sales and has primary responsibility for coordinating the marketing strategy and delivery across all marketing channels for Cassini, including Brand, Thought Leadership and Direct Marketing. The company is an innovative derivatives trading technology firm based in London with a global client base and presence. Competitive market salary + discretionary bonus. About us Step into the future with Cassini — Founded in 2014, we are the established, core utility provider of analytics and optimization tools built for the derivatives industry. From London to New York, Sydney to Singapore, hedge funds, asset managers, and banks worldwide rely on our solutions. Our award-winning platform empowers clients to reduce margin, optimize collateral, and enhance their liquidity risk framework, delivering real-time, front-to-back analytics on the full cost of derivatives trading. What sets us apart? Recognised as 'Best Derivatives Tech Provider' and 'Analytics Leader’ Global impact with a rapidly expanding footprint Analytics provider to the largest asset managers in the world Enterprise-grade security (ISO 27001 & SOC-2) Seamless integration with OMS, EMS, and collateral systems At Cassini, our client focus drives everything we do. We’re a collaborative, energetic team transforming how the financial world manages their liquidity risk. With challenging projects, continuous learning opportunities, and cutting-edge technology, we empower our employees to grow their skills and reach their full potential every day. Role The role is based in London and manages the marketing function globally, so involve occasional travel between regions. This person will report to the Head of Sales. Given the focused nature of the marketing requirements for Cassini, we see this as a fractional role with equivalent of 3 days per week, however structured. Cassini is a B2B business operating in the capital markets business selling to banks, asset managers and hedge funds globally. Cassini has a target universe of about 2,500 prospect firms globally. Cassini delivers award winning & market leading technology and has deep domain expertise across the firm to support the sales and marketing efforts. Cassini has a unique footprint and position in the industry and is plugged into all elements of the broader ecosystem. Due to the specialized and targeted B2B nature of the business, marketing is more focused on brand, expertise, and credibility. The marketing activities will include organizing sponsorship/attendance at a limited number of conferences in USA and EMEA, along with strong focus on thought leadership. It is an exciting opportunity to be part of a dedicated & motivated team in a dynamic company with a flat structure, delivering genuinely leading edge software for the financial services industry. A forward looking, enthusiastic personality who is always looking to stretch themselves is the best fit. The role is responsible for all marketing strategy and execution and therefore this is an opportunity to make a real impact. The core responsibilities will cover: Marketing Plan and Strategy – Defining the marketing mix and priorities Defining and delivering a thought leadership strategy e.g. articles, case studies, white papers, panels, webinars, PR etc Working with sales to setup events and conferences Managing the website and SEO with external agencies Creating and refreshing sales collateral Managing social media presence and campaigns Managing digital online advertising Margin and collateral intelligence for derivatives. Specific Responsibilities ; MARKETING STRATEGY & BUDGET Define the annual marketing plan and calendar in tandem with Head of Sales and CEO Define annual marketing budget and allocation to different channels and agree with CEO Oversee the external firms used for website management, design and collateral production etc. Weekly review with management of short and long term marketing projects Create and implement Go To Market plans for different products / client sectors LEAD/DEMAND GENERATION Define a Demand generation process using tools including email, social, webinars, etc. Setup the technical toolset including email nurturing Provide updates to sales teams on inbound leads and track follow ups Provide reporting to management on leads, follow up, and conversion to sales BRAND, WEBSITE AND SEO Own the brand image and strategy for creating brand awareness Define the website content, and ensure it is regularly refreshed Track website activity and adapt site to improve engagement Work with external provider to maximise SEO impact of all key web content, and track vs competitors THOUGHT LEADERSHIP AND CONTENT Drive messaging and content to create awareness in market of Cassini expertise and domain leadership Define a content plan for year and quarters Define each product and key messages with product team Work with product team to create thought leader documents and materials Drive distribution and campaigns for maximum awareness Create programme of webinars both standalone and with partners MARKETING COLLATERAL Create marketing collateral required to support go to market campaigns and sales Work with design agency on branding and style for all materials Ensure collateral is refreshed and up to date with product Ensure collateral is available for all target market segments and product areas Margin and collateral intelligence for derivatives. SOCIAL AND DIGITAL MEDIA Manage Cassini Social presence on LinkedIn and Twitter Manage online digital ad campaigns on Google and LinkedIn EVENTS / AWARDS Agree the event attendance calendar with sales Negotiate and organize events with each provider Track follow up and engagement from events to aid future planning and budgets Ensure Cassini is entered for all suitable awards and categories Draft award entries and work with product & management to ensure accuracy and relevance Required Qualifications & Experience; Bachelor's Degree 5+ years of exposure to marketing in B2B financial technology, preferably in capital markets and OTC derivatives. Experience in marketing functions for growth technology business Knowledge of the capital markets industry Experience in B2B marketing Experience in demand generation Skills & Competencies; A motivated, proactive, self-managing personality is essential Keen to grow and develop the Cassini brand and deliver an effective lead generation model to drive sales. Strong oral and written communication skills as well as organisational skills Ability to work independently and be self-directed Knowledge of effective PR use in smaller businesses or products Familiarity with tools such as Adobe InDesign, Photoshop, WordPress, SharpSpring, Camtasia, or similar.