Marketing Lead

Growth Marketing Lead – Developer Tools & AI

Location: Remote

Employment type: Full-time

Role Overview

A Growth Marketing Lead is required to drive marketing strategy and growth for a developer-focused AI infrastructure platform.

The role will focus on building brand awareness, generating demand and reaching developer audiences through influencer partnerships, SEO/GEO and high-impact creative campaigns. You will have ownership of marketing budgets and the autonomy to identify, test and scale the channels with the greatest growth potential.

This is an opportunity to shape marketing at an early-stage technology company, with an emphasis on focused execution, experimentation and unconventional campaign ideas.

Key Responsibilities

• Own and develop influencer marketing programmes, from identifying and engaging creators to managing partnerships and measuring campaign performance.
• Lead SEO and Generative Engine Optimisation (GEO) strategy to improve organic visibility and audience acquisition.
• Plan and execute high-impact brand awareness campaigns and creative marketing initiatives.
• Develop unconventional campaigns designed to generate attention and engagement within developer and startup communities.
• Manage targeted paid marketing campaigns where they support broader growth initiatives.
• Allocate marketing budgets strategically, prioritising a small number of channels with measurable growth potential.
• Identify new opportunities to reach developers, technical decision-makers and startup founders.
• Contribute to product-led growth through content creation, including blog articles, technical examples, videos and social media.
• Work closely with the wider team to strengthen community engagement across platforms such as GitHub and Discord.
• Monitor campaign performance and use insights to refine marketing strategy.

Requirements

• Proven experience managing influencer marketing campaigns end-to-end, including outreach, partnership management and performance measurement.
• Demonstrated experience in SEO, GEO or other organic growth channels.
• Track record of developing and executing creative, high-impact marketing campaigns.
• Experience managing marketing budgets and taking ownership of channel strategy and execution.
• Ability to prioritise effectively and focus on a small number of growth channels rather than spreading resources too broadly.
• Strong communication, creative thinking and stakeholder management skills.
• Comfortable working autonomously in a fast-paced startup environment.
• Ability to work remotely within CET to ET time zones (GMT+1 to GMT-5).

Desirable Experience

• Previous experience as the first or sole marketing hire at an early-stage startup.
• A portfolio of successful, unconventional marketing campaigns.
• Experience with influencer marketing platforms such as Plug.dev.
• Background in developer tools, AI infrastructure or technical B2B products.
• Existing social media presence or an established professional audience.
• UK-based candidates able to work with the London team.

Benefits

• Competitive compensation and equity participation.
• 25 days of annual leave, excluding public holidays.
• Flexible asynchronous working arrangements.
• Home office equipment support.
• Training and professional development budget.
• Pension contributions or 401(k) support, depending on location.
• Paid sick leave and parental leave.