Marketing Lead

As Marketing Lead at OnePageCRM, you’ll shape how we talk about our product and why small businesses should care. You’ll lead a small team while staying hands-on, from planning and running campaigns to writing and analyzing data. You’ll work closely with Product, Customer Success, and Development, and be one of the public faces of OnePageCRM.

Your responsibilities will span several areas:

Strategy and positioning

• Own our product positioning and messaging across the entire customer journey, from external mentions to in-app copy.
• Ensure our website communicates our value proposition clearly and consistently.

Growth and demand generation

• Own the strategy and campaigns that increase awareness and grow our customer base through qualified leads, trial sign-ups, and sales opportunities.
• Plan and execute a content strategy that drives awareness and acquisition.
• Work with Product to improve trial-to-paid conversion through onboarding, lifecycle emails, and in-app messaging.
• Monitor how AI tools such as ChatGPT, Claude, and Perplexity describe OnePageCRM, and work to get us recommended

Brand and public presence

• Build our brand presence through PR, thought leadership, and community engagement.
• Act as a brand ambassador and represent OnePageCRM at industry events, webinars, and podcasts.

Product launches and adoption

• Bring customer insight to quarterly roadmap meetings.
• Plan and coordinate feature launches, including changelog posts, in-app messages, emails, and videos.
• Track feature usage and run experiments to grow adoption of key features.

Leadership

• Own the yearly marketing roadmap with clear goals and KPIs.
• Lead and grow the marketing team, setting clear priorities and providing training and learning opportunities.
• Stay hands-on, personally delivering key campaigns alongside the team.
• Report on growth, pipeline, and revenue to the leadership team.

Data and insights

• Analyze product usage, conversion, and churn in Mixpanel, and traffic and SEO metrics in Ahrefs and Google Search Console.
• Turn customer calls, reviews, surveys, and feature requests into clear insights for marketing and product.
• Monitor the quality of leads and sign-ups, not just their volume.

What we are looking for

• 5+ years in SaaS marketing, preferably at a product-led company serving small businesses.
• Experience leading a team while staying hands-on.
• A proven track record in positioning and messaging.
• Excellent writing skills.
• Strong data skills. You’re comfortable in tools like Mixpanel and Ahrefs, ask sharp questions, and turn numbers into decisions.
• An AI-first mindset, with hands-on experience using Claude Code or similar tools to build scripts and workflows.
• Experience running customer interviews and research.
• Broad experience across marketing channels, including SEO, AI-search visibility, email, and social media.
• Confidence representing the company publicly, whether on a webinar, or at an industry event.
• Experience with video and YouTube SEO is a nice-to-have.

Who we are

OnePageCRM is the first action-focused CRM, helping small businesses in over 80 countries turn customer data into meaningful action and grow their sales.

What we offer

• Hybrid work policies
• 4-day work week in June
• High performing and collaborative team environment
• Professional development and a strong learning culture
• Regular team-building activities
• Strong emphasis on work-life balance



Selection process

1. Application Shortlisting / Screening Call
2. Interview with the Hiring Manager
3. Assignment
4. Final chat with a member of the Leadership team
5. Decision

OnePageCRM is an equal-opportunity employer. If you believe you’re a good fit for this role, we’d love to hear from you, even if your experience doesn’t match every requirement.

Location

Ireland (hybrid or remote)

Start

Immediate start

Submit your application through the online webform.