GrowthDesk is a B2B Enterprise Solution focused on enabling FMCG, Consumer and Real Estate brands in activating shoppers, capture data and re-engage shoppers to drive growth. We empower businesses to achieve exponential growth through cutting-edge technology and strategic insights.
The GrowthDesk group comprises of its flagship solution, SKALE for data collection and shopper activation for FMCG companies, DREA a customer data collection and validation solution for Real Estate and GrowthDesk Studios, an award-winning agency.
Read more about GrowthDesk: https://growthdesk.com
The Opportunity
We're seeking a highly strategic and results-oriented
Marketing Lead
to lead our marketing efforts and significantly contribute to our growth trajectory. This is a pivotal role for an experienced leader who can inspire and guide a small team, build scalable processes, and drive measurable outcomes. You'll be instrumental in shaping our brand presence, generating high-quality inbound leads, and directly impacting our sales success.
What You'll Do
As our team lead, you will be responsible for:
Strategic Leadership & Team Management:
Oversee and mentor a team of junior marketers, providing guidance across all aspects of social media, content creation, newsletters, and other marketing activities.
Develop and implement comprehensive marketing strategies that align with GrowthDesk's overall business objectives.
Foster a collaborative and high-performing team environment.
Inbound Prospect Generation:
Drive the execution of overall marketing priorities with a strong focus on generating high-quality inbound prospects.
Lead initiatives to meet meeting and lead targets, directly supporting overall sales initiatives.
Marketing Operations & Automation:
Identify and implement automation into workflows to enhance the efficiency and effectiveness of marketing and sales initiatives.
Optimize processes to ensure seamless lead nurturing and hand-off to the sales team.
Cross-Functional Collaboration:
Collaborate closely with the creative and performance marketing teams to ensure cohesive campaigns and maximized results.
Work in partnership with sales leadership to align marketing efforts with sales goals and support the entire customer journey.
Budget Management & Optimization:
Monitor and meticulously track marketing budgets, actively allocating resources based on performance and ROI.
Continuously analyze campaign effectiveness and optimize spending for maximum impact.
What You'll Bring
At least 5 - 8 years of progressive experience in marketing leadership roles, preferably within B2B Technology, SaaS or Agency
Proven track record of developing and executing successful marketing strategies that drive inbound lead generation and achieve sales targets.
Deep expertise across various marketing disciplines, including content marketing, social media, email marketing, and digital advertising.
Strong understanding of marketing automation platforms and CRM systems.
Demonstrated ability to lead, mentor, and inspire a marketing team.
Excellent analytical skills with a data-driven approach to decision-making and budget allocation.
Exceptional communication, interpersonal, and presentation skills.
A proactive, results-oriented mindset with a passion for innovation and growth.
- Attractive monthly remuneration with quarterly bonuses
- Collaborative and dynamic work environment
Regional exposure and opportunities
- Remote / Hybrid work arrangement (WFH 4 days)