Exsead Group is a rapidly growing Australian technology consulting and solutions company helping organisations modernise IT through SaaS, IT Service Management, Digital Operations, Cloud Infrastructure, AI, Automation and Managed Services.
As strategic partners with leading technology vendors including Microsoft, Freshworks, ControlUp, DevRev and others, we deliver innovative solutions to enterprise, government, education and not-for-profit organisations across Australia.
We're looking for an experienced and energetic Marketing Lead who can take ownership of our marketing function, generate high-quality sales opportunities, strengthen our brand, and support our ambitious growth plans.
About the Role:
Reporting to the Directors, you will own the planning and execution of Exsead Group's marketing activities. You'll develop campaigns that generate leads, increase brand awareness, support our technology partnerships, and position Exsead as a trusted advisor in the Australian IT market.
This role is ideal for someone who enjoys working in a growing business where they can influence strategy while remaining hands-on in campaign execution.
Key ResponsibilitiesMarketing Strategy
- Develop and execute the annual marketing plan aligned to business objectives.
- Build campaigns focused on lead generation, pipeline growth and customer engagement.
- Develop marketing plans for new service offerings and vendor partnerships.
- Monitor market trends, competitors and customer insights.
Demand Generation
- Plan and execute integrated marketing campaigns across digital and offline channels.
- Generate Marketing Qualified Leads (MQLs) for the sales team.
- Optimise campaign performance to improve conversion rates and return on investment.
- Support Account Directors with account-based marketing initiatives.
Content Marketing
Create compelling content including:
- Case studies
- Customer success stories
- Blogs
- Whitepapers
- eBooks
- Solution brochures
- Sales collateral
- Translate technical concepts into engaging business-focused messaging.
- Maintain an annual content calendar.
Digital Marketing
- Manage SEO and SEM strategies.
- Plan and optimise Google Ads and LinkedIn campaigns.
- Manage website content and landing pages.
- Improve website traffic, engagement and lead conversion.
Social Media & Brand
- Manage Exsead Group's LinkedIn and other social media platforms.
- Build thought leadership for the business and its leadership team.
- Maintain consistent brand messaging across all channels.
- Develop employer branding initiatives to attract talent.
Events & Vendor Marketing
- Coordinate webinars, seminars and customer events.
- Work closely with vendor partners on joint marketing campaigns.
- Manage event logistics, promotions and post-event follow-up.
- Maximise utilisation of vendor marketing funds (MDF).
Email Marketing & Marketing Automation
- Design and execute email campaigns.
- Build automated nurture journeys.
- Segment customer databases.
- Conduct A/B testing and campaign optimisation.
CRM & Sales Alignment
- Work closely with the sales team to ensure marketing and sales alignment.
- Manage lead lifecycle through CRM platforms such as Freshsales.
- Develop dashboards measuring campaign performance and pipeline contribution.
Analytics & Reporting
- Track marketing KPIs including:
- Website traffic
- Lead generation
- Cost per Lead
- Conversion rates
- Campaign ROI
- Pipeline contribution
- Present monthly reports and recommendations to leadership.
About You
You'll be someone who enjoys creating marketing strategies but is equally comfortable rolling up your sleeves and executing campaigns.
You are commercially minded, data-driven and passionate about technology.
Skills & Experience
- Bachelor's degree in Marketing, Business, Communications or related field.
- Minimum 4 years' experience in B2B technology marketing.
- Experience marketing SaaS, cloud, cybersecurity, managed services or enterprise software.
- Proven success generating qualified leads through digital marketing.
- Strong experience with:
- Google Ads / Analytics . SEO
- LinkedIn Campaign Manager
- Email marketing platforms
- CRM systems
- Excellent copywriting and content development skills.
- Strong project management and organisational skills.
- Ability to work independently in a fast-growing business.
- Experience working with Australian or New Zealand customers.
Highly Desirable
- Experience working with Microsoft, Freshworks, ServiceNow or similar technology vendors.
- Understanding of ITSM, cloud infrastructure, AI, automation or managed services.
- Experience managing vendor marketing programs and MDF.
- Knowledge of HubSpot, Freshsales, ClickUp or similar platforms.
- Experience with marketing automation platforms.
- Basic design skills using Canva or Adobe Creative Suite.
- Familiarity with video creation and webinar platforms.
Key Success Measures
Success in this role will be measured by:
- Marketing Qualified Leads (MQLs) generated
- Sales Qualified Leads (SQLs)
- Pipeline contribution
- Campaign ROI
- Website traffic growth
- Organic search rankings
- LinkedIn engagement
- Email campaign performance
- Event attendance and follow-up conversion
- Brand awareness
Why Join Exsead Group?
- Work with leading global technology vendors.
- Be part of a fast-growing Australian technology company.
- Flexible hybrid working arrangements.
- Opportunity to shape and own the company's marketing function.
- Exposure to enterprise customers across government, education, healthcare and commercial sectors.
- Career growth as the business expands nationally.
- Collaborative, supportive and innovative culture where your ideas make an impact.