Marketing Manager

About Franke We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands. The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking. About the job Join Franke - Home Solutions and take responsibility for the development of one of the most recognized brands in the kitchen solutions industry. We are looking for an experienced Marketing Manager who will shape the local marketing strategy, strengthen the brand’s market position, and effectively support the achievement of business and sales objectives. This role is ideal for someone who can build influence, confidently recommend solutions, and navigate an international environment while maintaining the right balance between global strategy and local market needs. Your tasks Develop and execute the local marketing strategy in line with the global strategy. Manage the Franke brand and lead BTL and digital marketing campaigns. Drive digital marketing initiatives, including e-commerce, SEO, GEO/AEO, and email marketing. Partner with the Sales team on trade marketing projects, promotional campaigns, and sales activation initiatives. Develop and manage the Franke showroom. Manage the marketing budget and monitor the effectiveness of marketing activities. Collaborate closely with the central marketing team, external agencies, and key business partners. Lead, develop, and inspire the local Marketing team. Requirements Minimum of 8 years of marketing experience, including at least 4 years in a managerial position. Experience gained in an international company operating within a matrix organization. Experience in marketing durable consumer goods (experience in home solutions, home appliances, or related industries will be an advantage). Hands-on experience in developing marketing strategies and running integrated digital and BTL campaigns. Strong knowledge of digital marketing and e-commerce tools. Proven ability to lead teams and operate effectively in an environment requiring collaboration across multiple parties and functions. Fluent English (minimum C1 level). What we offer you A key role in developing the Franke brand within the Home Solutions division in the Polish market. High level of autonomy and a real impact on marketing direction and decision-making. Collaboration with international teams and participation in global projects. The opportunity to build and develop your own team. A comprehensive benefits package, including Medicover private medical care, MultiSport card, life insurance, eyewear allowance, social benefits, financial support for the birth or adoption of a child, employee discounts on Franke products, and access to a benefits platform. Hybrid working model (3 days in the office, 2 days remote). Contact details For more information see: www.franke.com Important information for all executive search companies, headhunters and HR consultants The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.