Marketing Manager

ABOUT US Thunder Funding is a trusted factoring company that provides working capital solutions to trucking businesses of all sizes. We’re a dedicated team of professionals who believe in working hard, delivering exceptional service, and having fun along the way. At Thunder, we prioritize a healthy work-life balance because we know that happy, fulfilled team members create the most impact. From engaging team-building activities to memorable out-of-office events, our culture reflects our commitment to both productivity and well-being. We’re proud to have been recognized as a Best Place to Work in San Diego (2018, 2022, 2023, 2024, 2025, and 2026) and in Idaho (2024 and 2025) , a reflection of the supportive, collaborative environment we’ve built. If you’re a hands-on marketing leader who enjoys turning strategy into action, building a strong brand, and creating campaigns that drive measurable growth, we’d love to hear from you. POSITION OVERVIEW Reporting to the Vice President of Marketing & Sales, the Marketing Manager leads the strategic development and day-to-day execution of the Company’s marketing initiatives. This hands-on role is responsible for driving lead generation, brand awareness, customer engagement, and overall marketing performance while serving as the day-to-day leader and primary resource for the marketing team. The position combines strategic planning, creative execution, performance analysis, and team leadership within a lean, fast-paced environment. The Marketing Manager will develop campaigns, create content, manage digital channels, support sales initiatives, strengthen marketing operations, and ensure consistent brand messaging across customer and team member touchpoints. WHAT YOU’LL DO Develop and execute integrated marketing campaigns across digital and traditional channels to support lead generation, customer engagement, brand awareness, and revenue growth. Manage day-to-day marketing activities, including email marketing, social media, paid advertising, SEO, content development, website updates, and marketing automation. Create and maintain marketing assets, including email campaigns, landing pages, presentations, blogs, social content, sales collateral, and other brand materials. Partner with the VP of Marketing & Sales and collaborate with Sales, Operations, Executive Leadership, and other internal stakeholders to align marketing priorities with company objectives. Track, analyze, and report on campaign performance, lead generation, attribution, ROI, and key marketing KPIs; use insights to improve strategy and execution. Maintain and optimize website content, CMS platforms, CRM systems, and marketing automation workflows, including tools such as WordPress, Salesforce, Marketing Cloud, HubSpot, or Mailchimp. Conduct market research and competitive analysis to identify trends, customer needs, opportunities, and actionable insights. Plan and coordinate webinars, events, promotions, customer engagement initiatives, conferences, and trade shows. Represent the Company at industry events and trade shows to build strategic relationships, increase brand visibility, and support business development efforts. Own brand consistency and messaging across customer, sales, digital, and team member touchpoints. Serve as the day-to-day leader and primary resource for the marketing team, including onboarding, training, coaching, performance management, accountability, and ongoing development. Manage marketing budgets and relationships with vendors, freelancers, agencies, and other external partners. Identify and implement opportunities to improve marketing processes through automation, AI-driven tools, emerging technologies, and more effective workflows. Support customer retention and lifecycle marketing initiatives while balancing multiple projects, priorities, and deadlines. Perform other duties and special projects as assigned. WHAT WE’RE LOOKING FOR Required Qualifications Three to seven years of hands-on marketing experience, preferably in a B2B environment. At least three years of experience supervising, mentoring, or leading team members. Experience working within a small team or fast-paced, high-growth environment, with the ability to execute independently and collaborate effectively. Strong understanding of digital marketing strategies, including SEO, PPC, email marketing, social media management, content strategy, and campaign planning. Experience with CRM and marketing automation platforms such as Marketing Cloud, Salesforce, HubSpot, or Mailchimp. Experience developing and executing lead generation, customer engagement, and lifecycle marketing initiatives. Proficiency with Google Analytics and marketing performance reporting tools, including campaign measurement, attribution, and ROI analysis. Experience managing websites and CMS platforms, including WordPress. Proficiency with Microsoft Office, Google Workspace, and Adobe Creative Cloud applications. Strong written and verbal communication skills, sound judgment, attention to detail, and the ability to manage multiple priorities and deadlines. Preferred Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience representing a company at industry events, conferences, and trade shows and building professional relationships that support brand awareness and business development. Working knowledge of graphic design and video editing tools and processes. Experience managing marketing budgets and external partners, including vendors, freelancers, and agencies. Familiarity with AI-driven marketing tools, automation platforms, and emerging marketing technologies. THE RIGHT FIT You’ll probably enjoy this role if you like moving between strategy and execution. On a given day, you might shape an integrated campaign, review performance data, write or refine content, optimize a digital channel, collaborate with Sales, coach a team member, manage an outside partner, or prepare for an industry event. We’re looking for someone who is proactive, creative, analytical, and comfortable taking ownership. You’ll be a strong fit if you can turn business goals into practical marketing plans, maintain high standards while priorities compete, communicate clearly across teams, and stay close enough to the work to help move initiatives from idea to measurable result. WORK ARRANGEMENT AND SCHEDULE This position is based in Carlsbad, California , and follows a hybrid schedule of two days onsite and three days remote . Occasional travel for events and meetings is required. Availability to work evenings, weekends, and overtime may be required based on events, deadlines, projects, or other business needs. Regular Schedule: Monday to Friday, 8:00 AM – 5:00 PM PAY RANGE Base salary ranges from $80,000 to $90,000 annually, depending on experience. Please note that the base pay range shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, and competencies. We also offer health plans, including flexible spending accounts, a SIMPLE IRA Plan with company match, employer-paid EAP, Life & AD&D, LTD, and STD (subject to eligibility requirements). WHY THUNDER FUNDING? This is more than a traditional marketing management role. You’ll have the opportunity to shape how a growing company reaches its audience, strengthens its brand, supports Sales, and engages customers. You’ll work across strategy, content, digital channels, analytics, events, marketing technology, and team development while remaining directly involved in the work and seeing the impact of your ideas. READY TO MAKE AN IMPACT? If you’re ready to lead, create, analyze, and help drive measurable growth at Thunder Funding, apply today!