Marketing Manager

Marketing Manager | B2B Technology & SaaS Environment |

📍 Durbanville, Cape Town (Hybrid) 💰 R75,000 - R85,000 per month CTC 🚀 Permanent

My clients is a fast-growing technology company that helps businesses unlock valuable insights from review and social media data. We are looking for a commercially minded Marketing Manager to take ownership of our marketing function and help drive lead generation, brand positioning, and business growth.

• Reporting directly to the CEO, this is an exciting opportunity for a hands-on marketer who enjoys combining strategy with execution and wants to make a real impact within a growing business.

What You'll Be Doing

• Develop and implement B2B marketing strategies aligned to business growth objectives
• Drive demand generation initiatives across digital, content, email, SEO, paid media, and LinkedIn
• Own and evolve company messaging, positioning, and value proposition
• Work closely with Sales to generate qualified leads and support pipeline growth
• Develop marketing collateral, case studies, presentations, and sales support material
• Manage and coordinate external marketing, design, content, and advertising partners
• Oversee website content, lead capture, and marketing automation activities
• Monitor campaign performance and provide regular reporting and insights
• Support product launches, customer communications, and marketing events
• Manage marketing budgets and ensure strong return on investment
• Events and partner marketing. Run our presence at international industry events. Support the partnerships programme with agencies and research firms, including a referral funnel on the website

What We're Looking For

• 5+ years' experience in a B2B marketing role
• Proven experience developing and executing successful lead generation and demand generation campaigns
• Minimum 2 years' experience marketing within a technology, software, SaaS, data, IT services, or other technical B2B environment (preferred!)
• Experience marketing to business decision-makers rather than consumers
• Strong understanding of digital marketing, campaign management, and customer acquisition
• Experience working with HubSpot or similar CRM and marketing automation platforms
• Demonstrated ability to analyse campaign performance and use data to drive decisions
• Excellent communication, content creation, and stakeholder management skills
• Self-motivated, commercially minded, and comfortable operating in a hands-on environment

Advantageous

• SaaS, software, data, API, platform, or technology product marketing experience
• Experience marketing technical products or solutions to international markets (particularly US & Europe)
• Experience working closely with sales teams to generate and convert qualified pipeline
• Startup or scale-up business experience
• Experience managing external agencies and marketing partners
• Comfortable reading API docs and working with basic analytics or SQL •
• Can explain an API, a JSON payload and data quality to a technical buyer

Why Join my client

• Opportunity to build and shape the marketing function
• Direct access to executive leadership and decision-making
• Hybrid working environment based in Durbanville
• Dynamic, innovative, and growth-focused business
• Competitive package of R75,000 to R85,000 per month CTC

What We Are Not Looking For

• Pure e-commerce or consumer-focused marketers without B2B experience
• Brand-only or social media-only marketers who have not been accountable for lead generation and pipeline growth
• Candidates who require a large internal team to execute marketing initiatives
• Marketers focused on vanity metrics rather than commercial outcomes

📩 Interested candidates are invited to submit their CV together with a brief summary of marketing campaigns and achievements they are most proud of.