Marketing Manager

About the team and the role

We're looking for a Marketing Manager to keep Optura's marketing engine running: intake and prioritization, marketing operations, campaigns and sales enablement. Reporting to the Head of Marketing & Communications, you'll work cross-functionally with Product, Sales, Customer Success, and Partnerships to run marketing intake, keep HubSpot and our tools working, run campaigns, manage agency partners, and make sure our marketing programs deliver measurable business impact.

We're hiring for a set of skills more than a fixed job. The core is intake and prioritization, marketing operations and sales enablement, and the work around it will shift as the company grows. The right person is a hands-on generalist who's comfortable with change, makes good calls without every answer, and is glad to pick up what the team needs that week. If you like building while things are moving, you'll fit right in.

Location:

• Nashville metro area, hybrid. This role is based in Nashville and is not open to remote candidates.

What you'll do:

• Run marketing intake and prioritization, so requests from across the company are scoped, prioritized, routed and delivered

• Own HubSpot and marketing operations, including segmentation, workflows, landing pages, lead management, tools and budget tracking, and build AI agents and automations that take manual work off the team

• Plan and manage demand generation and integrated campaigns across email, digital, paid, events and social, from brief through results

• Own marketing performance reporting, including lead generation, pipeline contribution and paid media results

• Own sales enablement, keeping sales materials current and organized, in partnership with product marketing and the Creative Director

• Run event marketing for conferences, webinars and customer events, including promotion, lead capture and follow-up

• Manage day-to-day work with agency partners, including our paid media agency, against budget and timelines

What we're looking for:

• 4+ years of B2B marketing experience in marketing operations, project management or demand generation

• Experience at a startup or early-stage company, executing campaigns and managing projects in SaaS, healthcare technology or enterprise software

• Hands-on HubSpot experience, including workflows, segmentation and reporting

• Has owned an intake or project management process for a marketing team or agency

• Uses AI tools every day in their own work, including building their own agents or bots to automate repeat tasks

What we would like to see:

• Experience marketing AI, healthcare technology, enterprise software, or other complex B2B technology solutions

• Experience supporting enterprise sales organizations with sales enablement materials and account-based marketing initiatives

• Experience working directly with senior leaders

• Experience marketing conferences, webinars and customer events

• Experience managing paid media or a paid media agency

Benefits at Optura:

We offer a competitive compensation and benefits package designed to support both your personal well-being and professional growth, including:

• Comprehensive health, dental, and vision insurance

• Generous paid time off and company holidays

• Opportunities for professional growth, learning, and career development

• Hybrid work from our Nashville office

• The opportunity to make a meaningful impact at a rapidly growing AI company transforming healthcare

Equal Employment Opportunity:

At Optura, we're not just building a product; we are intentionally building the team, culture, and equity we want to see in the tech world. That starts with recognizing that innovation thrives when diverse perspectives come together. Optura is an Equal Employment Opportunity Employer, period. We actively welcome and celebrate every candidate regardless of their race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information, or any other protected characteristic. Discrimination has no place here, and we operate in full compliance with all applicable fair chance laws.

More than compliance, we are deeply committed to diversity and inclusion because it's a non-negotiable part of our foundation. We believe a truly diverse and inclusive workplace is the engine for long-term professional growth and competitive business success, directly fueling our mission to innovate. As part of the Optura team, your voice will be heard, your contributions will directly matter to our trajectory, and your unique background and experiences won't just be celebrated—they will be a vital part of our success. Let's build something exceptional, together.