Marketing Manager
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- United Kingdom
- Work type
- Hybrid
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Cornwall Insight is a trusted independent expert in data, analysis and forecasting for the energy transition. We provide comprehensive market intelligence, forecasts, consultancy and learning to organisations navigating the complexities of the GB and Irish energy markets, from renewable generators and flexibility providers to energy suppliers, large users, and investors. Cornwall Insight is widely recognised for the independence, depth and reliability of its insight.
The Marketing Manager is responsible for leading all demand generation activity across Cornwall Insight – driving traffic to our website and digital channels and converting that traffic into engaged prospects. This covers paid and organic search and social, webinars, events, email campaigns, and the development of content and data tools, working with Marketing Cloud Account Engagement (MCAE) to ensure prospects enter the database correctly.
The Marketing Manager is responsible for leading all demand generation activity across Cornwall Insight – driving traffic to our website and digital channels and converting that traffic into engaged prospects. This covers paid and organic search and social, webinars, events, email campaigns, and the development of content and data tools, working with Marketing Cloud Account Engagement (MCAE) to ensure prospects enter the database correctly.
This role works hand-in-hand with the Marketing Operations Manager, who leads the Salesforce and Account Engagement side of the marketing strategy (martech stack, marketing automation, lead scoring and routing, funnel dashboards). A smooth handover between demand generation and marketing operations is essential, ensuring prospects move seamlessly from initial engagement through to a sales-ready pipeline.
Key Responsibilities
- Own and deliver all demand generation activity that drives traffic to, and captures it via, the Cornwall Insight website, paid and organic search, and paid and organic social media.
- Plan and deliver a programme of webinars and events (in person and virtual) that generate and nurture leads across Cornwall Insight.
- Develop and execute multi-channel email marketing campaigns to engage prospects and support pipeline growth.
- Lead the development of white papers, gated content and other demand generation collateral that supports lead capture and MQL growth.
- Work with tools such as Marketing Cloud Account Engagement (MCAE), ON24 & Cvent to ensure prospects enter, and are correctly captured within, the marketing database.
- Manage the WordPress marketing website and MCAE web-to-lead forms, ensuring content, forms and landing pages are optimised for traffic capture and conversion.
- Manage relationships with agencies delivering the paid and organic advertising programme, ensuring campaigns are optimised for cost-effective lead generation.
- Optimise MCAE to improve prospect capture, campaign performance and reporting.
- Work closely with the Marketing Operations Manager to ensure a smooth handover of prospects from demand generation activity into marketing automation, lead scoring and ABM programmes.
- Report on demand generation performance (traffic, prospects, MQLs, campaign ROI) against agreed KPIs, using insight to continuously improve activity.
- Support and develop team members contributing to demand generation activity (including the Marketing Assistant) to build a high-performing, values-led team.
- Work closely with the Sales team to align demand generation activity with sales priorities and support pipeline growth.
Skills, Knowledge and Expertise
- Graduate in marketing, digital marketing or a relevant discipline (desirable).
- 5+ years' relevant demand generation / digital marketing experience, ideally within a B2B service provision business (essential).
- Demonstrable experience planning and delivering multi-channel demand generation campaigns (essential).
- Experience with Marketing Cloud Account Engagement (Pardot) or equivalent marketing automation platforms (essential).
- Experience managing agency relationships for paid and organic advertising (essential).
- Strong analytical and project management skills (essential).Experience of energy markets (desirable).
- Strong background in B2B demand generation, with proven experience running multi-channel campaigns across search, social, email, webinars and events.
- Hands-on experience with marketing automation and CRM platforms, ideally Marketing Cloud Account Engagement (MCAE) and Salesforce.
- Experience managing a WordPress website and web forms, with a good working knowledge of SEO and conversion rate optimisation.
- Experience briefing and managing external agencies on paid and organic advertising programmes.
- Strong content skills, with experience developing white papers and other lead-generating content.
- Excellent analytical skills, comfortable reporting on and interpreting campaign and funnel performance data.
- Strong collaborator, able to work closely with Marketing Operations, Sales and wider business stakeholders to ensure a smooth prospect handover.
- A desire to learn and understand Cornwall Insight's products, customers and the energy markets they serve.
Benefits
- Discretionary company bonus scheme
- Company funded private medical insurance
- Contributory pension scheme
- 25 days holiday per year, increasing by 1 day for each year of service, up to 30 days
- Annual wellbeing day
- Annual volunteering day
- Holiday purchase salary sacrifice
- Perkbox discount scheme
- 4 x salary life insurance benefit
- Company sick pay
- Enhanced family leave pay
- Cycle-to-work scheme
- Monthly employee value awards
We are proud to be recognised by the Financial Times for our leading management consultancy in the Energy, Utilities & Environment Sector and we are an accredited Silver Investors in People employer.
