Marketing Manager – (ANZ & Japan)

Job Title: Field Marketing Manager – APAC Enterprise (ANZ & Japan)

Location: Australia (Sydney / Melbourne preferred) - hybrid work (2-3 days in the office)

Reports To: Head of Strategic Marketing

Target Markets: Australia / New Zealand (ANZ) & Japan Enterprise Accounts

Languages Required: Fluent English & Professional Working / Fluent Japanese (business language level or equivalent)

Contract Duration: 12 months

Position Overview

We are seeking an operational Field Marketing Manager to act as a hands-on coordinator supporting local enterprise sales teams across Australia and Japan. In this execution-focused role, you will be responsible for coordinating day-to-day field marketing activities that support both new customer acquisition (Growth Marketing) and account expansion (Customer Base Marketing) across B2B Large Enterprise accounts. Key duties include setting up marketing campaigns, organizing Verizon-hosted and 3rd-party industry events, and facilitating seamless collaboration between local sales teams and third-party telemarketing agencies.

Working directly with regional Sales Leadership and Account Executives in both ANZ and Japan, you will assist in coordinating lead follow-up and campaign logistics. You will support lead lifecycle management from initial engagement through telemarketing outreach to sales qualification, helping ensure leads are efficiently passed to sales teams for conversion.

Key Responsibilities

1. Strategic Field Marketing & Business Alignment

Regional Field Execution: Coordinate and execute regional field marketing campaigns tailored to local tech landscapes across Australia and Japan (e.g., NaaS, SASE, Cloud, Managed Services).

Sales Support: Assist ANZ and Japan local sales teams with marketing requests, campaign rollouts, and lead tracking to support account plans.

Balanced Portfolio Growth:

Acquisition Campaigns: Set up and deliver account-based and segment marketing activities targeting net-new enterprise accounts.

Customer Base Support: Coordinate targeted upsell and cross-sell communications and activities for existing enterprise accounts.

2. Event Execution & Logistics (Australia & Japan)

Hosted Events Coordination: Manage end-to-end event logistics for Verizon-hosted activities (e.g., executive roundtables, CIO dinners, tech forums) across Australia and Japan.

3rd-Party Tradeshow Logistics: Coordinate sponsorship logistics, booth setups, and collateral delivery for key industry conferences and partner events.

Post-Event Lead Routing: Gather post-event lead lists, upload lead records, and coordinate prompt lead follow-up with local sales representatives.

3. Lead Tracking & Administration

Funnel Tracking: Support lead lifecycle tracking across all stages: Marketing Owned Lead Outreach Pending Connected/Qualifying SQL / Opportunity.

Sales Coordination: Serve as the primary contact for lead handoff queries, following up with local sales teams to help maintain SLA timelines.

Reporting Support: Compile metrics on campaign activities, event attendance, and lead status updates for marketing leadership reports.

4. Telemarketing & Agency Support

Agency Coordination: Liaison with third-party telemarketing agencies in Australia and Japan, providing campaign briefs, call scripts, and target account lists.

Campaign Quality Monitoring: Assist in monitoring telemarketing lead output, reviewing qualification quality, and supporting regular check-in meetings with agency partners.

Qualifications & Requirements

Experience: 2-4 years of B2B field marketing execution, campaign setup, or event marketing experience in technology, telecommunications, or cloud services.

Regional Coverage: Hands-on experience coordinating marketing projects or event logistics across Australia and Japan.

Language Skills:Fluent English and Business-level Japanese (capable of coordinating with local Japanese agencies, sales reps, and venue contacts).

Marketing Tools: Familiarity with CRM systems (Salesforce) and marketing automation platforms (e.g., Marketo) for lead tracking and list management.

Vendor Management: Practical experience working alongside third-party telemarketing agencies, event vendors, and suppliers across APAC.

Collaboration Skills: Strong communication and organizational skills to coordinate daily activities between local sales teams and regional marketing leads.