Marketing Manager, Demand Generation

Marketing Manager, Demand Generation

Quit Genius, the world’s first digital clinic for substance addictions, is looking for an experienced, dynamic and growth-oriented Marketing Manager, Demand Generation to create, execute, and drive programs that help build our B2B sales pipeline. The Marketing Manager, Demand Generation will report to the Director of Demand Generation and will be responsible for planning and executing go to market strategies and demand generation efforts to deliver qualified leads and achieve aggressive revenue targets. The ideal candidate is someone who wants to work in a cross-functional group, has a strong B2B marketing background and a desire to innovate. This will be a hybrid position with the ability to work from home and in-office.

Job Description

• Work closely with marketing partners (internal and agency) and sales leadership to execute impactful strategies and programs to generate and nurture qualified leads
• Implement integrated marketing campaigns that translate marketing objectives and strategies into successful tactics to drive lead generation and support overall brand positioning
• Support implementation of demand generation campaigns incorporating email nurturing, paid social, display, outbound, and live/virtual events
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
• Assist in execution of live and virtual meetings and events, including logistics and execution for event programs
• Manage post-event process through feedback, lead collection and Salesforce Campaign upload
• Identify, research and test new demand generation strategies and tactics
• Create, manage, and maintain strong working relationships with key vendors and stakeholders
• Manage project plans and ensure consistent communication with stakeholders regarding key milestones, deadlines and needs
• Collaborate on marketing planning with a focus on customer segmentation, audience analysis, and key message development with differentiated positioning and value propositions
• Develop deep understanding of customers, solutions and buyer’s journey
• Leverage data to make smart decisions
• Support Director of Demand Generation to ensure programs, goals and metrics are met for demand generation through strong reporting and optimizations

Required Skills:

• 5+ years of marketing experience driving B2B demand generation and events
• Specific knowledge of the MarTech landscape including proficiency in Hubspot (or other marketing automation platform) and Salesforce
• Deep understanding of the marketing funnel, campaign techniques to support each phase of the customer journey, and ability to measure the success of programs
• Experience in paid advertising campaigns
• Experience in event management, logistics and execution
• Excellent verbal and written communication skills
• Strong project management and process improvement skills
• Extremely organized and detail oriented with the ability to manage multiple priorities simultaneously
• Results-oriented, thrive in a fast-paced environment and adapt quickly
• Excited by data and analytics and eager to distill them into actionable insights
• Passionate about being part of a collaborative, energetic, fun and smart work atmosphere