Marketing Manager - Global Hubs & Higher Education Programmes

• Equip Global Hubs and agent networks with the tools, content and campaigns needed to recruit effectively
• Build brand and product awareness across priority student markets
• Strengthen the positioning of OIDI’s pathway programmes and university progression opportunities via a B2B2C routes
• Support the launch and promotion of new Global Hubs, programmes and higher education partnerships
• Contribute to sustainable student recruitment and commercial growth

Main Duties and Responsibilities

• Deliver the annual marketing plan for Global Hubs and OIDI higher education programmes, aligned with organisational priorities, recruitment intakes and commercial objectives.
• Translate recruitment and business priorities into audience-led marketing plans, and tangible collateral for Global Hubs, agents, students and higher education partners.
• Manage a rolling campaign calendar, establishing clear objectives, audiences, messaging, channels and success measures.
• Agree priority marketing activity and investment with the product team and target recruitment windows based on commercial opportunity, readiness and available resource.
• Provide regular updates on priorities, performance, risks and dependencies, recommending appropriate action where required.

• Own the marketing onboarding and launch support provided to new Global Hubs.
• Develop scalable campaign materials, programme content, sales tools and brand guidance that enable hubs to market programmes effectively.
• Equip Global Hubs with approved, ready-to-use campaigns and materials aligned with priority programmes and recruitment windows.
• Regularly review Global Hub marketing channels and materials to ensure accuracy, consistency and brand compliance.
• Gather feedback and identify successful local activity to continuously improve central marketing support and share best practice across the network.
• Campaign and demand generation
• Plan and deliver integrated recruitment campaigns aligned with key programme intakes and priority markets.
• Develop campaigns across relevant channels including email, social media, websites, webinars, events, agent communications and paid activity.
• Create clear campaign briefs, audience journeys, channel plans, content requirements and performance measures.
• Work closely with The Higher Education team to ensure activity reflects programme availability, application deadlines and local market readiness.
• Monitor campaign performance and use insights to optimise future activity.
• Programme and partnership marketing
• Develop clear, differentiated propositions for OIDI higher education programmes and progression routes.
• Maintain accurate and compelling programme, university-partner and progression content across key marketing channels.
• Develop programme factsheets, presentations, sales guides, FAQs and other recruitment and progression materials.
• Partner with Higher Education and Partnerships teams to support the development and launch of new university and programme partnerships.
• Develop co-branded campaigns and materials that support partner, hub and agent recruitment activity.
• Build student stories, testimonials, partner proof points and outcome-led content to strengthen programme marketing.

• Develop effective sales and marketing materials for Global Hubs, agents, Recruitment teams and university partnership activity.
• Maintain accessible libraries of approved templates, presentations, programme assets and campaign materials.
• Develop localisable assets that enable partners to respond to their markets while maintaining brand and programme accuracy.
• Lead or support webinars, partner briefings and marketing onboarding sessions.
• Identify opportunities to cross-promote relevant OIDI products and services, including Oxford ELLT and Pre-Sessional English.

• Own the quality, accuracy and consistency of Global Hub and higher education marketing content across digital and offline channels.
• Manage relevant website content, landing pages and email campaigns, working with internal digital and creative teams as required.
• Use HubSpot and other agreed platforms to support campaign delivery, segmentation, lead capture and reporting.
• Apply brand, SEO, user-experience and conversion principles to marketing activity.
• Ensure programme, progression and outcome claims are accurate, current and appropriately approved.

• Track agreed success measures and report on the contribution of marketing activity to Global Hub and higher education priorities.
• Use campaign data and stakeholder feedback to identify opportunities, improve activity and provide insights to support future marketing planning and investment decisions.
• Build strong working relationships across Global Hubs, Higher Education, Partnerships, Recruitment, Admissions, Sales, Product and Marketing.
• Act as a key marketing contact for Global Hubs and higher education programme marketing, communicating agreed plans, providing recommendations and escalating performance issues or risks where appropriate.
• Lead cross-functional marketing projects, maintaining clear briefs, responsibilities, deadlines and quality standards.

Person Specifications

• Eligibility to live and work in in the UK
• Undergo an Enhanced DBS disclosure check or overseas equivalent.

• Educated to degree level (Desirable)
• A professional marketing qualification. (Desirable)

• Experience in a broad marketing role, including contributing to integrated campaigns and marketing plans.
• Demonstrable experience of developing and delivering multi-channel campaigns.
• Experience working in a commercially focused, sales-aligned or student-recruitment environment.
• Experience managing multiple audiences, stakeholders and concurrent projects.
• Strong experience of developing propositions, campaign messaging, content and sales-enablement materials.
• Experience managing websites, landing pages, email marketing and organic social content.
• Experience using marketing automation, CRM or email campaign platforms.
• Strong understanding of brand governance, GDPR and marketing data compliance.
• Excellent working knowledge of campaign planning, audience segmentation and customer journeys.
• Experience in international education, student recruitment or higher education marketing. (Desirable)
• Understanding of education agents, pathway programmes, university partnerships and international student progression. (Desirable)
• Experience working with international partners, franchise networks, regional centres or distributed sales channels. (Desirable)
• Experience of B2B, B2B2C and student-facing marketing. (Desirable)
• Experience launching new products, programmes, partnerships or locations. (Desirable)
• Experience of localisation and adapting campaigns for international markets. (Desirable)
• Experience working with Global Hubs, study centres or comparable partner-delivery models. (Desirable)
• Knowledge of pathway programmes including Foundation, International Year One and Pre-Master’s programmes. (Desirable)
• Experience using HubSpot, WordPress, Elementor, GA4 and Canva. (Desirable)

• Excellent written and verbal communication.
• Strong copywriting, editing and proposition-development skills.
• Confident stakeholder management and influencing ability.
• Ability to translate commercial and recruitment priorities into effective marketing activity.
• Strong project-management skills, with the ability to manage multiple deadlines and dependencies.
• Strong analytical skills and the ability to draw practical recommendations from campaign data.
• High level of accuracy when working with programme, partnership and progression information.
• Ability to work independently.
• Ability to collaborate effectively across international and cross-functional teams.
• Proficient use of Microsoft 365, including Word, Excel, PowerPoint, Outlook, Teams and OneDrive.
• Strong strategic planning and campaign-management skills. (Desirable)

• Commercially minded and results-focused.
• Proactive, organised and accountable.
• Collaborative and able to build credibility with varied stakeholders.
• Creative, with a strong eye for content, messaging and presentation.
• Confident working with ambiguity and changing priorities.
• Diplomatic but willing to challenge constructively.
• Committed to accuracy, quality and continuous improvement.
• Culturally aware and confident working across international markets.

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