Marketing Operator

Marketing Associate

South Africa (Remote) | Full-Time | Business & Consulting Services

Placed by Hotsourced – connecting top South African talent with world-class global companies

We are partnering with an innovative and rapidly growing fintech company that is transforming the way people engage with their finances. Through a market-leading SaaS platform, the business empowers employees to make better financial decisions and improve their long-term financial wellbeing.

This is an exciting opportunity for a highly organised and proactive Marketing Associate to join a fast-paced startup environment where your work will have a direct impact on business growth.

You'll play a key role in supporting marketing operations, lead generation, CRM management, campaign execution, and AI-powered marketing initiatives while gaining exposure to the inner workings of a scaling fintech business.

About the Company

Our client is a mission-driven fintech company helping people make smarter financial decisions through technology. Their platform is offered to employees through their employers, making financial education and guidance more accessible and impactful. Since launching, the company has built a strong client base and continues to scale its operations across the UK market.

As a growing startup, the business embraces innovation, continuous improvement, and the use of AI to enhance productivity and marketing performance. This creates an excellent opportunity for someone looking to build a long-term career within marketing operations and growth marketing.

About the Role

The Marketing Associate will sit at the centre of the company's marketing function, ensuring campaigns, systems, data, and processes run efficiently and effectively.

This is a highly operational role suited to someone who enjoys structure, organisation, and problem-solving. You will be responsible for managing marketing workflows, supporting outbound campaigns, maintaining CRM data, coordinating content initiatives, and helping the business generate and nurture new opportunities.

For the right person, this role offers significant ownership, autonomy, and a clear pathway into broader marketing and demand generation responsibilities as the company continues to grow.

Responsibilities – What You'll Be Doing

Marketing Operations & Campaign Management

• Manage outbound email campaigns from setup through execution.
• Build, research, and maintain prospect databases using LinkedIn, Apollo, and other lead intelligence platforms.
• Upload and manage outreach sequences.
• Monitor campaign performance and ensure smooth execution.
• Review, triage, and action responses from outbound campaigns.
• Support lead generation initiatives and pipeline growth.
• Build and improve marketing workflows and AI-powered processes using tools such as Claude AI.
• Continuously identify opportunities to improve efficiency and campaign performance.

CRM & Data Management

• Maintain accurate and organised records within HubSpot CRM.
• Manage contacts, lifecycle stages, segmentation, and deal records.
• Ensure marketing and sales teams have access to clean and reliable data.
• Generate campaign and pipeline reports for internal stakeholders.
• Monitor data quality and implement process improvements where required.

Content & Marketing Support

• Create and update sales collateral including brochures, one-pagers, presentations, and marketing materials.
• Support the production and distribution of email newsletters.
• Coordinate and schedule social media content.
• Assist with LinkedIn campaigns, content planning, analytics, and reporting.
• Ensure marketing assets remain up to date and aligned with brand standards.

Marketing Coordination

• Support event research, planning, logistics, and follow-up activities.
• Manage inbound lead tracking and ensure timely follow-up.
• Collaborate closely with marketing and sales teams on cross-functional initiatives.
• Assist with ad hoc projects as the business continues to scale.

Requirements – What We're Looking For

• 1–2 years of experience in marketing, operations, sales support, administration, or a related field.
• Experience working within a SaaS, B2B, or startup environment is highly desirable.
• Excellent written and verbal English communication skills.
• Strong organisational skills with exceptional attention to detail.
• Ability to manage multiple priorities and deadlines effectively.
• Comfortable learning and using new software and technology platforms.
• Experience using AI tools such as Claude AI, ChatGPT, or similar technologies.
• Proactive mindset with strong problem-solving abilities.
• Ability to work independently in a remote environment.
• Curious, analytical, and eager to understand how marketing drives business growth.

Nice to Have

• Experience using HubSpot CRM.
• Familiarity with Apollo or similar prospecting tools.
• Previous experience supporting B2B sales or marketing teams.
• Exposure to fintech, HR tech, employee benefits, or SaaS industries.
• Experience building automations, workflows, or AI-powered processes.
• Interest in demand generation, growth marketing, or marketing operations as a long-term career path.

Work Schedule

• Monday to Friday
• 09:00 AM – 5:30 PM GMT
• 11:00 AM – 7:30 PM South Africa Standard Time (SAST)

Compensation & Benefits – What We Offer

• Monthly salary of R20,000 – R30,000
• Fully remote working environment.
• Opportunity to work with an innovative UK-based fintech company.
• Exposure to AI-driven marketing operations and growth initiatives.
• Significant ownership and responsibility from day one.
• Continuous learning and professional development opportunities.
• Collaborative, supportive, and fast-paced startup culture.
• Career progression opportunities as the business scales.
• The chance to make a visible impact within a growing international company.

Why Join Us?

This is an opportunity to gain hands-on experience across every stage of the marketing funnel while working in a company that values initiative, innovation, and continuous improvement. You'll develop expertise in marketing operations, CRM management, campaign execution, automation, AI-powered workflows, and lead generation while helping build the foundation for the company's future growth.

If you're looking for a role where you can take ownership, learn quickly, and make a meaningful impact, we'd love to hear from you.