Marketing Software Engineer - Martech

Requirements

The role needs hands-on skill in marketing tracking, CRM integration, and automation, built on a software engineering foundation.

Experience

• 3+ years in marketing automation, marketing technology, software engineering, or a similar technical role.
• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field, or equivalent hands-on experience.
• Experience with a digital marketing company or a related field is a plus.

Tracking and attribution

• Hands-on experience with GA4 and Google Tag Manager, including event design and the data layer.
• Experience implementing Meta Pixel and Conversions API (server-side events and deduplication) and Google Ads conversion tracking.
• Strong grasp of UTMs and click ID capture, and the ability to connect ad source to CRM leads and revenue.

CRM and integrations

• Experience building integrations with REST APIs, webhooks, and JSON, including error handling and retry logic.
• Working knowledge of a CRM platform. Zoho CRM is a strong advantage, including workflows, custom fields, and API usage.
• Comfortable testing and documenting APIs with tools such as Postman.

Automation and development

• Proficiency in JavaScript/TypeScript or Python.
• Experience building workflows in n8n or a similar automation tool.
• Working knowledge of SQL and databases.

Website and app

• Ability to build and edit landing pages, forms, and conversion features with HTML, CSS, and JavaScript.
• Familiarity with A/B testing and conversion rate optimization.
• Understanding of web-to-app journeys, in-app events, and referral or deep-link flows.

AI and automation

The person should apply AI in practical ways that cut manual work and lower acquisition cost.

• Experience integrating LLM APIs (such as Claude, OpenAI, or Gemini) into business workflows, including prompt design and checking outputs.
• Ability to build AI-assisted steps in n8n or custom scripts, such as lead classification, summarization, and data enrichment.
• Interest in practical uses of AI for personalization, conversational experiences, and predictive analytics.
• Careful handling of customer data in AI tools: no sensitive personal or health information goes to an external AI service without approval.
• Ability to evaluate and prototype new AI tools, and to recommend which ones are worth adopting.

Data privacy

• Working knowledge of the Philippine Data Privacy Act (RA 10173) and a careful approach to handling customer data in marketing systems is a plus.

Working style

• Able to explain technical trade-offs to non-technical teammates.
• Careful with testing before changes go live.
• Comfortable working across Marketing, Product, Data, and Technology.

Nice to have

These skills are not required but would help the person work faster.

• Experience with Meta and Google audience APIs, and sending CRM outcomes back to ad platforms.
• Experience building dashboards and reporting on CAC, conversion rates, and channel performance.
• Experience integrating LLM APIs or building AI-powered workflows.
• Familiarity with Git, bitbucket, and with Jira & Confluence for ticketing and documentation.

Work Location: Hybrid remote in Pasig Central Post Office 1660 P00