Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Fullsteam's Automotive Vertical brings together software and payments businesses serving the automotive services industry: Fullsteam is a growth-oriented software acquirer that pairs modern, scalable payments technology with vertical-specific software, giving operators tools like business management software, integrated payments, and marketing services to streamline operations and drive growth.

Job Summary:

We're looking for a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. This person will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing. This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and building programs that directly drive revenue.

Primary Responsibilities:

• Organic Social: Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels. Maintain strong, community-first brand voices.
• Agency Management: Own the day-to-day relationship with marketing and content agencies. Brief campaigns, review deliverables, and hold partners accountable to performance metrics.
• Email & SMS Marketing: Execute drip campaigns, trial nurture sequences, and re-engagement campaigns.
• Influencer Program: Execute the influencer marketing program. Identify new partners, manage relationships, and track performance.
• Event Support: Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up as needed.
• Marketing Stakeholder Reporting: Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics. Present updates in weekly leadership meetings.
• Other marketing needs as they arise.

Skills & Competencies:

• 2–4 years of experience in digital marketing, ideally in a B2B SaaS or product-led growth (PLG) environment.
• Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals.
• Experience managing or coordinating external agencies or vendors.
• Comfortable with email marketing platforms and marketing automation (HubSpot preferred).
• Strong written communication skills — writing briefs, reviewing copy, and coordinating creative.
• Data-driven mindset — tracks results and uses them to improve performance.
• Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe, or similar).

Minimum Qualifications:

• 2–4 years of experience in digital marketing, ideally within a B2B SaaS or product-led growth (PLG) environment.

Salary Range: $73,399 – $82,000 USD

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

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All legitimate open positions at Fullsteam can be found in our careers job site. Please access that from the Apply for a job section to verify the legitimacy of a job offer.

About Us

Fullsteam: Leading the Evolution of Software and Payments

Fullsteam integrates modern and scalable payments technology with vertical software to create industry-specific features and end-to-end business management systems.

Fullsteam is a rapidly growing, dynamic, and exciting private equity-backed software and payments company headquartered in Auburn, AL. The company was formed in 2018 by a core group of talented payments and software experts. Fullsteam is quickly expanding its operations through the acquisition of strategic portfolio companies that could benefit from our cutting-edge software and payments platform.