Marketing Specialist – Content & B2B Campaigns

Sydney CBD | Hybrid working | Supportive team

We're looking for a creative, commercially minded marketing professional who loves writing engaging content and has the hands-on experience to plan, manage and execute B2B marketing campaigns.

This is an opportunity to join a growing financial services business with ambitious plans across Australia and New Zealand, including developing and launching exciting new digital products.

We're particularly interested in someone who can turn complex information into clear, compelling content that connects with audiences. Someone who can bring ideas to the table, write with personality and take ownership of projects from start to finish.

The opportunity

Working closely with the Head of Marketing & Communications, you'll play an important role in developing and delivering marketing initiatives across multiple brands, with a particular focus on the New Zealand market.

Content creation and copywriting will be a major part of your role, alongside B2B campaign management, digital marketing and lead generation.

You'll have the opportunity to contribute ideas, shape messaging and create content that supports business growth.

Key responsibilities:

• Write engaging, original content across websites, blogs, articles, EDMs, newsletters, social media and marketing collateral.
• Translate complex financial products and technical information into clear, compelling and accessible content that connects with business audiences.
• Develop creative content ideas, messaging and a consistent pipeline of content that builds brand awareness, drives engagement and generates enquiries.
• Maintain a consistent and engaging brand voice across multiple brands, products and marketing channels.
• Independently plan, manage and execute B2B marketing campaigns from concept through to delivery, supporting business growth across Australia and New Zealand.
• Develop and deliver targeted marketing and lead generation initiatives to support new digital products and business development activities.
• Create and manage email marketing campaigns, including audience segmentation, marketing automation, performance tracking and optimisation.
• Collaborate with internal stakeholders and external agencies to deliver marketing initiatives, industry events, sponsorships and sales-enablement materials.

You'll ideally bring:

• Demonstrated experience writing engaging, high-quality marketing content and copy.
• Strong B2B marketing experience, including campaign planning, management and execution.
• At least one year of professional marketing experience working in Australia.
• The ability to simplify complex information and communicate it in an interesting, approachable way.
• Experience creating content across websites, EDMs, blogs, social media and other marketing channels.
• A good understanding of lead generation and commercially focused marketing.
• Strong organisational skills and the confidence to manage multiple priorities independently.
• A proactive approach, with the ability to develop ideas and drive projects forward without constant direction.

Highly regarded:

• HubSpot or similar CRM and marketing automation experience.
• Experience developing marketing content or campaigns for New Zealand audiences.
• Marketing experience within financial services, professional services, technology or other B2B environments.
• Experience supporting the launch or growth of digital products.

About you

You're a confident writer who enjoys creating content that people actually want to read. You're not someone who simply waits for a brief. You enjoy identifying opportunities, suggesting new ideas and getting things done. You're equally comfortable writing an engaging article, developing an email campaign, coordinating a product launch or working with stakeholders to generate new business opportunities. Above all, you're creative, proactive, commercially minded and happy to roll up your sleeves.

What's on offer:

• A competitive salary.
• Sydney CBD office location.
• Flexible working arrangements, including up to two days working from home.
• Collaborative team and supportive working culture.
• Exposure to multiple brands and new digital product initiatives.
• The opportunity to contribute to an ambitious business expanding across Australia and New Zealand.

Love writing engaging content and bringing marketing ideas to life? If you have B2B marketing experience and enjoy taking ownership of campaigns, we'd love to hear from you. Join a growing business where your creativity, ideas and initiative can make a real impact!