Marketing Specialist for SaaS/Software

Job Description This is a remote position. Overview : We are looking for a dynamic Marketing Specialist to create and execute a comprehensive marketing plan for our SaaS software solution. This full-time role will support our sales team and cover various aspects of digital marketing, event organization, and content creation. Responsibilities : · Develop and implement a strategic marketing plan to increase brand awareness and drive sales. · Manage digital marketing efforts, including SEO, social media, and email campaigns . · Organize and coordinate conferences, webinars, and other events to promote the software solution . · Collaborate with the sales team to create targeted marketing materials and lead generation strategies. · Create compelling content, including blog posts, case studies, and social media updates . · Design or oversee the creation of visual assets for marketing campaigns (graphic design skills are a plus but not required). · Manage the company's online presence, including the website and LinkedIn page for the software solution. · Analyze marketing performance data and adjust strategies to optimize results. Qualifications : · Preferably with financial knowledge and AI background · Proven experience in a marketing role, ideally within a SaaS or software environment. · Strong digital marketing skills, including SEO, social media management, and content creation. · Excellent copywriting skills with the ability to craft engaging and persuasive content. · Experience in organizing and executing events, both online and in-person. · Basic graphic design skills are a plus, though not required. Ability to work independently and manage multiple projects simultaneously.