Marketing Specialist - GTM & Growth

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com . Role Overview As the Marketing Specialist, your mandate is to take Packt’s new events + newsletter business from strong market signal to scalable traction in one of our verticals — Web Dev, Game Dev, Cybersecurity, SysAdmin, Software Engineering, Data Science, and LLMs. You’ll define and execute the full-funnel strategy that reaches the right tech pros and converts them into event attendees (primary revenue) and newsletter subscribers (a durable, monetisable audience). Our growth theory is simple: tech pros buy on peer recommendation. Practitioners trust respected authors, creators, and community operators more than brands or ads. Your job is to operationalise that — building repeatable outreach systems, partnerships, and creator/community deals that drive net-new discovery, owned list growth , and profitable seat sales . You’ll be the operational lead across GTM execution, partner distribution, analytics, and light paid experiments. This role suits someone who thrives in 0→1 and 1→N phases and wants to shape the new playbook. What You’ll Do: Go-to-Market Execution Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters . Plan and publish high-signal promo/content in sync with events and newsletter cadence. Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps. Build and manage partner distribution : authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch). Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise net-new reach and profitable conversions. Run small, disciplined paid boosts/retargeting only where it compounds partner traction and preserves margins. Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner. AI-Enabled Marketing Ops Use tools (e.g., ChatGPT/Claude, Descript, Whisper, simple clipper tools) to turn raw talks/interviews into shorts, threads, carousels, and email snippets. Build repeatable packaging workflows : from long-form assets to channel-native posts and landing pages in hours, not days. Implement lightweight personalisation and scheduling at scale without sacrificing authenticity. Growth Analytics & Optimization Define and track KPIs that matter: net-new email capture , cost per net-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value. Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory). Analyse performance to refine copy, offers (teams bundles, bring-a-friend), partner mix, and channel sequencing. Translate audience and campaign signal into the next two experiments — every week. Content & Distribution Maintain a 30-day rolling calendar per vertical with aligned partner slots and creator commitments. Repurpose event insights into carousels, shorts, threads, landing pages, checklists, and mini-labs/lead magnets. Coordinate contributor assets and deadlines (speaker clips, sample code, slide snippets) to fuel pre/post-event campaigns. Support blog/Substack/email with optimised, scheduled content that drives owned list growth and future seat sales. Document playbooks for partner outreach, newsletter swaps, and post-event recap loops so they’re repeatable across verticals Community & Contributor Engagement Engage contributors and communities across LinkedIn, Reddit, Discord, GitHub, YouTube/Twitch — including DMs, tags, and promotion loops. Monitor and respond to inbound comments and DMs; harvest FAQs into content and offers. Manage AMA logistics, creator interactions, and occasional audience surveys to sharpen topics and formats. Uphold good-citizen community practices and GDPR-safe outreach norms. Who You Are This role is for a strategic doer — someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content — you're driving traction. Experience & Skills You Bring You’ve done the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact. Proven impact in growth/GTM roles launching or scaling programs — ideally in developer-focused or technical audiences. 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution. Demonstrated success with partner/creator/community distribution (newsletter swaps, rev-shares, co-marketing, live collabs). Strong grasp of events funnels and newsletter economics (list growth, engagement, sponsorship readiness). Hands-on with ESP/CRM and analytics (e.g., HubSpot/Salesforce, GA, Looker/Datastudio; ESP/CDP such as Omeda or similar). Comfortable with light paid media (LinkedIn, Meta, Google) as an amplifier, not a crutch. Skilled in UTM discipline, dashboarding, and interpreting performance to prioritise next tests. Familiar with developer-native channels (Reddit, Discord, GitHub, YouTube/Twitch, LinkedIn) and their norms. How You Think & Work You move with urgency but think long-term. You value clarity over volume and treat content as a product. Outcome-driven & commercial : you balance growth with ≥80% event profitability and keep CAC honest. Systems-oriented: you connect partners, content, channels, and ops into a repeatable flywheel. High-agency: you proactively source partners, negotiate deals, and get creative assets live quickly. Channel-native & editorially sharp : you write for practitioners, not corporate personas. Test-and-learn: you plan weekly experiments and ship improvements continuously Bonus Experience Background in AI, security, game dev, web/software engineering, data/ML, or developer tools. Experience running ticketed workshops/bootcamps and securing newsletter sponsorships. Familiarity with outbound automation/enrichment (e.g., Clay/Apollo/Lusha) and partner CRMs. Basic knowledge of landing-page testing, attribution, and pricing/offer experiments (teams bundles, bring-a-friend). What We Offer A strategic leadership role in shaping the event product’s growth trajectory from day one Opportunity to operate with autonomy while building a vertical inside a trusted brand High-visibility work in an editorially credible and product-first environment Remote-first work culture with flexibility to own your schedule Opportunity to grow into a senior marketing or business leadership position as the vertical scales Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We focus on the full employee experience. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenges are encouraged. Benefits: You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 5 day working week 25 days annual holiday (plus bank holidays) Flexible hours: choose how, when, and where you work within India Training programs and Certification Group Medical Insurance Wellness initiatives Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent) Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.