Martech Manager

What we would like you to bring to the role….key experience, knowledge, skills & personal qualities

• You will have experience working in an app, CTV and digital marketing environment.
• You will have hands-on experience implementing, maintaining, and optimising 1P data and Martech tools.
• You are confident in building and analysing audiences and their behaviours by utilising 1P, 2P and 3P data.
• Knowledge of mobile marketing analytics platform and CDP (preferred Appsflyer and Mediarithmics) is essential to ensure that data flows correctly across platforms.
• Knowledge of Braze, mParticle or alternative customer data and engagement platforms is essential.
• Has experience working with Performance Marketing analytics.
• Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS.
• Using AI tools, including OpenAI Codex or comparable platforms.

• Able to translate marketing requirements into technical briefs, and technical concepts to non-technical people.
• Able to simplify complex problems into component parts and deal with them systematically
• Able to manage your own time and prioritise accordingly often working on multiple projects simultaneously
• Able to develop strong relationships with senior stakeholders and manage their needs. Adept at collaborating across departments
• Able to communicate effectively using both technical and non-technical language as appropriate to stakeholders at all levels.
• Strong attention to detail, great critical thinking skills and ability to work under pressure

What you will get to work on….key outputs and responsibilities of the role

• You will bridge the gap between raw data and marketing execution, ensuring marketing teams, agencies and partners can easily access and leverage 1P data within campaigns.
• You will coordinate 1PD requirements, translate into technical data briefs and work with multiple stakeholders to implement and optimise data processes between different Martech platforms (CDP, CEP, Data Clean Room, Attribution Tools) to enable marketing campaigns delivery.
• You will oversee and document how marketing data is built, structured and consistently used across paid, owned media channels and wider marketing operations.
• You will maintain Appsflyer and work with Marketing, Data and Product teams to optimise the event tracking set up for robust attribution deployment across all marketing investments.
• You will work closely with data privacy and GDPR compliance workstreams (alongside Legal & Data teams) and be a guide for marketing to ensure privacy compliance is adhered to, and new data use cases are managed and executed effectively.
• You will work with marketing, data, agency and martech vendors to ensure the continued delivery of targeted advertising segments sold by U.
• You will document marketing requirements, translating into clear product requests with supporting success criteria and conduct UAT on delivered product solutions.
• You will support AI use case implementation across marketing workflows, ensuring solutions are governed, tested and aligned with business needs.

How We Lead : Our Leadrship Qualities

• Translating strategic ambition into clear and measurable goals for your stakeholders.
• Using storytelling to create a vision and inspire teams to deliver their best work.
• Driving collaborative working across teams to deliver value for our audiences.
• Pro-actively contributing to areas of company-wide strategic focus.

• Identifying and integrating data and insights to better inform business decisions in your area.
• Encourage a test and learn approach, ensuring your stakeholders can iterate and adapt their work based on results.
• Embrace new ways of working, tools and technologies to improve agility.

• Challenging the status quo, championing a growth mindset and continuous change
• Role-modelling resilience and a growth mindset that recognises the need for ongoing change.
• Having strategies for dealing positively with your own discomfort and emotions

• Creating and maintaining a psychologically safe environment, ensuring all perspectives are valued and exclusive behaviour is challenged.
• Being curious about yourself and others; know your own strengths and areas of development as a leader, actively listen and challenge your own thinking, seek feedback and adapt your approach.

• Being bold and decisive; adopt an entrepreneurial mindset and be prepared to take risks.
• Facing into challenging conversations, difficult decisions and messages

• Purposefully putting diversity at the heart of your decision-making
• Fostering a sense of belonging and proactively creating and maintaining an inclusive working environment

• Role modelling the desired behaviours and set the standards for those around you.
• Creating a high support/high challenge culture which delivers on strategy.
• Setting ambitious goals that stretch and empower your team/s and motivate them to deliver.
• Challenging where behaviours or standards are not being met.