Meta Ads & Analytics Specialist

About the Company

About the Role

Position Overview PayLow Staffing is looking for a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This position will work closely with our internal team to help identify and resolve Meta-related issues, understand campaign performance, navigate Meta Business tools, and make sure our advertising efforts are properly tracked and optimized. This is a full-time remote position.

Responsibilities

• Manage and troubleshoot Meta Ads Manager and Meta Business Suite
• Assist with Facebook and Instagram advertising campaigns
• Review campaign performance and identify areas requiring attention
• Analyze Meta Ads reporting and key performance metrics
• Help troubleshoot rejected ads, account issues, tracking problems, and campaign errors
• Assist with Meta Pixel, Events Manager, and conversion tracking
• Review audience, campaign, ad set, and creative performance
• Help determine why campaigns may be underperforming
• Provide clear recommendations based on campaign data
• Work directly with Carolina and the sales team to resolve Meta-related issues
• Help ensure leads and conversions are being properly tracked
• Monitor changes within Meta's advertising platform and adapt when necessary
• Document recurring problems and solutions
• Communicate technical Meta issues in a way that non-technical team members can understand

Qualifications

• Proven experience working with Meta Ads Manager
• Strong understanding of Facebook and Instagram advertising
• Experience with Meta Business Suite
• Experience analyzing Meta advertising data and analytics
• Ability to troubleshoot Meta advertising and account issues
• Understanding of campaign structure, audiences, ad sets, creatives, and optimization
• Strong analytical and problem-solving skills
• Strong written and verbal English
• Ability to explain technical issues clearly
• Comfortable working independently and taking initiative

Required Skills

• Meta Ads Manager
• Facebook and Instagram advertising
• Meta Business Suite
• Meta advertising data and analytics
• Troubleshooting Meta advertising and account issues
• Campaign structure, audiences, ad sets, creatives, and optimization
• Analytical and problem-solving skills
• Written and verbal English communication
• Ability to explain technical issues clearly
• Ability to work independently and take initiative

Preferred Skills

• Meta Pixel and Events Manager
• Conversion API (CAPI)
• Lead-generation campaigns
• Conversion tracking
• CRM and lead-management systems
• Google Analytics or similar analytics platforms
• Experience troubleshooting disabled/restricted advertising accounts
• Experience working with sales teams
• Experience managing multiple Meta Business accounts