Meta Ads Specialist

About Base Coat Marketing

Base Coat Marketing is a niche digital agency obsessed with generating high-quality leads for Painting & Concrete Coating companies across the US & Canada. We build and run the full marketing engine for our clients (ads, SEO, and web) and we take performance personally.

About the Role

We’re looking for a Meta Ads Specialist who loves digging into the numbers and turning them into better campaigns.

This isn’t a “set it and forget it” role. You’ll run Meta campaigns for real contractors with real budgets, and you’ll be expected to know why a campaign is working or not. You’ll watch CPL, CTR, and ROAS, test new audiences and creatives, and keep improving results week over week.

If you enjoy hands-on optimization, fast testing, and seeing your work turn into booked jobs for our clients, this role is for you.

What You’ll Be Doing

• Launch, monitor, and optimize Meta campaigns across Facebook and Instagram
• Make tactical adjustments to budgets, audiences, and creative to improve CPL, conversion rate, and ROAS
• Test new ad concepts and angles, and write StoryBrand-style ad copy when needed
• Work with the Media team on creative requests and testing
• Keep client dashboards accurate and report on key metrics and insights
• Monitor landing pages and support conversion improvements
• Prepare monthly performance reports and data-backed recommendations for client meetings
• Collaborate daily with the CX, Media, SEO, and Production teams
• Follow our SOPs and help improve them as we grow

You’re a Great Fit If You…

• Have at least 2 years of hands-on paid media campaign experience
• Are comfortable with Meta Ads Manager, Meta Pixel, and conversion tracking
• Can read Google Analytics and reporting dashboards and explain what the data means
• Have used tools like ClickUp, Slack, or GoHighLevel (or learn new tools fast)
• Pay close attention to detail and can juggle multiple client accounts
• Are proactive, take ownership of results, and don’t wait to be managed
• Communicate clearly in English, written and spoken
• Bonus: Meta Blueprint certification

Compensation & Benefits

Salary: From $1500/month (based on experience)

Schedule: Mon-Thu 8am-5pm EDT | Fri 8am-12pm EDT

Benefits:

• 10 paid vacation days/year (+2 every year)
• 11 paid holidays
• Half-Day Fridays
• 100% Remote