Meta Ads Specialist – Real Estate

Wambugu International is a Nairobi-based real estate company helping clients invest in real estate in Kenya. We work with local and diaspora clients and focus on carefully selected residential and investment opportunities in Nairobi. Our campaigns are designed to attract people who are actively considering property purchases and investments, including clients looking to invest remotely from abroad.

We are looking for an experienced Meta Ads Specialist who understands real estate lead generation and can build campaigns that generate qualified property investors, rather than simply generating traffic or engagement.

The Role

You will be responsible for planning, launching, managing, tracking and continuously optimizing our digital advertising campaigns, with a major focus on Facebook and Instagram through Meta Ads Manager.

The ideal candidate must have a proven track record of generating qualified real estate leads for property agents, agencies, developers or similar businesses.

You should understand the complete journey:

Ad → Landing Page → Lead → Qualification → Follow-up → Property Viewing → Appointment → Reservation/Sale

We are looking for someone who understands that successful real estate advertising is ultimately about generating quality opportunities and sales, not just clicks.

Key Responsibilities

• Plan and manage Facebook and Instagram advertising campaigns.
• Create campaigns specifically designed to generate qualified real estate buyers and investors.
• Develop different campaigns for different property types, locations, price points and investor profiles.
• Develop prospecting and retargeting campaigns.
• Test different audiences, creatives, offers, messaging and landing pages.
• Continuously optimize campaigns based on measurable results.
• Manage campaign budgets and monitor cost per lead, cost per qualified lead and conversion rates.
• Identify underperforming campaigns and make data-driven improvements.

Targeting & Audience Development:

• Meta audience targeting
• Custom Audiences
• Lookalike Audiences
• Website visitor audiences
• Lead-form audiences
• Video-view audiences
• Engagement audiences
• Retargeting
• Funnel-based audience segmentation
• Geographic targeting
• Interest and behavioral targeting
• Audience exclusions
• Prospecting vs. retargeting campaigns
• Diaspora/international audience targeting

Pixel, Tracking & Attribution

• Meta Pixel
• Meta Events Manager
• Conversion tracking
• Custom conversions
• Standard and custom events
• Conversion API where appropriate
• UTM tracking
• Google Analytics / GA4
• Landing-page tracking
• Lead-source attribution
• Campaign and ad-set reporting
• Tracking the journey from advertisement to enquiry and, where possible, sale

You should be comfortable diagnosing tracking problems and ensuring that advertising decisions are based on reliable data.

Real Estate Lead Generation

Experience in real estate is essential. You should understand the difference between, a lead and a qualified property buyer/investor. You should know how to build campaigns that attract people who have genuine interest and sufficient financial capacity for the apartments being advertised.

Landing Pages & Conversion Funnels

• Landing-page structure
• Calls to action
• Lead forms
• WhatsApp enquiries
• Booking/scheduling forms
• Conversion tracking
• Retargeting visitors who did not enquire
• Retargeting people who engaged with previous campaigns
• A/B testing
• Lead qualification

The Results We Expect

We are not hiring someone simply to post on Facebook or Instagram.

We are looking for a performance marketer who can demonstrate:

Qualified Leads → Property Viewings → Serious Buyers → Reservations/Sales

You will be expected to report on metrics such as:

• Amount spent
• Leads generated
• Cost per lead
• Qualified leads
• Cost per qualified lead
• Lead-to-appointment conversion
• Appointment-to-sale conversion
• Campaign conversion rate
• Revenue generated where attributable
• Return on advertising spend where sufficient data exists

Required Experience

• Demonstrated experience running Meta/Facebook advertising campaigns.
• Previous experience advertising real estate is mandatory.
• Proven experience generating qualified real estate leads.
• Strong knowledge of Meta Ads Manager.
• Strong knowledge of Facebook/Instagram targeting.
• Strong knowledge of retargeting.
• Hands-on experience with Meta Pixel and Events Manager.
• Experience with conversion tracking and attribution.
• Experience creating and testing multiple ad creatives.
• Experience with landing pages and conversion funnels.
• Strong analytical and reporting skills.
• Ability to work independently in a remote environment.
• Ability to manage advertising budgets responsibly.
• Strong understanding of the real estate buyer journey.

Highly Desirable

• Experience generating diaspora real estate leads.
• Experience marketing Nairobi/Kenya property.
• Experience marketing apartments or off-plan developments.
• Experience with high-value property campaigns.
• Experience with CRM systems.
• Experience with WhatsApp lead generation.
• Experience with Google Analytics/GA4.
• Experience with Conversion API.
• Experience integrating advertising data with CRM systems.
• Experience running campaigns across multiple countries.

The successful candidate should be:

Data-driven

You make decisions based on campaign data rather than guesswork.

Commercially minded

You understand that the objective is qualified property enquiries and ultimately sales.

Analytical

You can identify where prospects are being lost in the funnel and recommend improvements.

Experiment-driven

You continuously test audiences, creatives, offers, landing pages and messaging.

Accountable

You can clearly explain where the advertising budget is going and what it is producing.

Independent

You are comfortable working remotely and taking ownership of campaigns without constant supervision.

Contract

This is a remote, renewable contractual position.

The initial engagement will be contractual and performance will be reviewed regularly based on campaign execution, lead quality, reporting, communication and measurable results.

How to Apply

Please submit:

• Your CV
• A short summary of your real estate digital marketing experience
• At least 2 real estate Meta Ads case studies
• Examples of campaign results
• Your experience with Meta Pixel, Events Manager and conversion tracking
• Your experience with retargeting
• Your experience generating diaspora/international property leads, if applicable
• Your proposed monthly contractual fee
• Your availability

We are looking for a marketer who can take ownership of the advertising function and help Wambugu International consistently attract qualified investors.

If you have successfully generated real estate leads through Meta advertising and can demonstrate your results, we would like to hear from you.

Send your CV + 2 real-estate Meta Ads case studies + proposed monthly contractual fee.

Email: hr@wambugu.co.ke.

Subject: Meta Ads Specialist – Real Estate