Meta Media Buyer

FULL TIME

REMOTE

Position: Meta Media Buyer

Working Hours: Monday–Friday, PST

Scope of the Role

We are looking for a performance-driven Meta Media Buyer to manage, optimise, and scale paid advertising campaigns across Facebook and Instagram. This person will take ownership of campaign execution, performance monitoring, budget allocation, and continuous testing to drive profitable customer acquisition and revenue growth.

The ideal candidate combines strong analytical skills with a deep understanding of paid social advertising, creative performance, and e-commerce growth. They should be comfortable making data-driven decisions, identifying opportunities for improvement, and collaborating with creative and marketing teams to produce high-performing campaigns.

Duties and Responsibilities

Campaign Management: Plan, launch, manage, and optimise paid advertising campaigns through Meta Ads Manager, ensuring alignment with business objectives and revenue targets.

Budget Management: Manage daily and monthly advertising budgets, monitor spending, and allocate budget across campaigns, audiences, and creatives to maximise performance.

Performance Optimisation: Monitor key metrics, including ROAS, CPA, CAC, CTR, CPM, CPC, conversion rates, and revenue generated, making timely adjustments to improve results.

Audience Strategy: Develop and optimise prospecting, retargeting, lookalike, and customer-based audience strategies to reach relevant audiences and drive conversions.

Creative Testing: Develop and execute structured testing strategies for ad creatives, messaging, hooks, formats, and offers to identify winning combinations.

Scaling Strategy: Identify opportunities to scale successful campaigns while maintaining profitability and efficient customer acquisition.

Reporting and Analysis: Prepare regular performance reports, analyse campaign trends, and provide actionable recommendations based on data.

Creative Collaboration: Work closely with creative strategists, designers, and content creators to brief, test, and iterate on performance-driven advertising assets.

Tracking and Attribution: Monitor conversion tracking, pixel implementation, and campaign attribution, collaborating with relevant teams to troubleshoot tracking issues.

Continuous Improvement: Stay up to date with Meta advertising updates, platform changes, emerging strategies, and industry best practices.

Requirements

3+ years of hands-on experience in paid social media buying, with a strong focus on Meta Ads.

Proven experience managing and scaling performance marketing campaigns with measurable business results.

Experience working with e-commerce or direct-to-consumer brands, ideally within a growth-focused environment.

Strong understanding of Meta campaign structures, bidding strategies, audience targeting, retargeting, and creative testing.

Demonstrated ability to analyse campaign performance and make data-driven optimisation decisions.

Experience managing advertising budgets and balancing growth targets with profitability.

Proficiency in Meta Ads Manager, Google Sheets or Excel, and performance reporting.

Familiarity with Shopify, GA4, and third-party attribution tools is highly desirable.

Strong analytical, organisational, and problem-solving skills.

Ability to work independently, manage priorities, and communicate performance insights clearly.

A proactive mindset, with a strong sense of ownership and a focus on measurable outcomes.

Skills

3+ years of hands-on experience in paid social media buying with a strong focus on Meta Ads, proven experience managing and scaling performance marketing campaigns with measurable business results, and experience working with e-commerce or direct-to-consumer brands.