Remote Media Buyer / Digital Media Buying Specialist

• Campaign Management & Strategy:
  
  
  • Plan, set up, launch, and manage paid advertising campaigns across platforms including Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, YouTube, and programmatics.
    
    
  • Develop audience targeting strategies, account structures, and bidding models aligned with key marketing goals (e.g., CPA, CPL, ROAS, LTV).
    
    
• Creative & Strategy Collaboration:
  
  
  • Collaborate with copywriters, designers, and video editors to ideate high-converting ad creative assets and ad messaging.
    
    
  • Conduct continuous A/B testing on creatives, headlines, landing pages, audiences, and ad formats.
    
    
• Optimization & Scaling:
  
  
  • Perform daily, weekly, and monthly campaign analysis and performance optimization (bids, placements, audiences, creatives).
    
    
  • Scale successful campaigns predictably while maintaining profitability targets.
    
    
• Data Analysis & Reporting:
  
  
  • Track and report on campaign KPIs using Google Analytics, native platform dashboards, and internal analytics tools.
    
    
  • Monitor pixels, tracking parameters (UTMs), conversion APIs, and attribution models to ensure data accuracy.
    
    
  • Provide actionable insights and strategic recommendations to stakeholders.
    
    
• Industry Trends & Testing:
  
  
  • Stay ahead of industry trends, platform algorithm changes, privacy updates (iOS, cookieless tracking), and emerging advertising platforms.
    
    

• Experience:
  
  
  • 3+ years of proven experience managing paid media campaigns with proven ROAS/CPA success.
    
    
  • Direct experience managing ad budgets of $[Insert Budget, e.g., $50k - $250k+] per month.
    
    
• Platform Expertise:
  
  
  • Hands-on mastery of Meta Ads Manager, Google Ads (Search, Performance Max, YouTube), TikTok Ads, or relevant channels.
    
    
  • Deep understanding of tracking technologies (Google Tag Manager, GA4, Meta Conversions API/CAPI, UTM strategy).
    
    
• Skills & Attributes:
  
  
  • Strong analytical mind with superior quantitative and data-driven decision-making capabilities.
    
    
  • Proven track record of executing A/B split testing methodologies for creatives and landing pages.
    
    
  • High level of initiative, self-motivation, and ability to work autonomously in a 100% remote setting.
    
    
  • Excellent written and verbal communication skills in English.
    
    

• Experience with third-party tracking and attribution tools (e.g., Hyros, Triple Whale, Northbeam).
  
  
• Knowledge of CRO (Conversion Rate Optimization) and landing page builders (e.g., Unbounce, Shopify, Webflow).
  
  
• Background in direct-response marketing, B2B SaaS, or eCommerce environments.
  
  

• Flexibility: 100% remote work environment with flexible scheduling.
  
  
• Compensation: Competitive salary / hourly rate + performance-based bonuses/incentives.
  
  
• Growth: Opportunities to manage larger budgets, scale new channels, and take on leadership responsibilities.
  
  
• Tools & Resources: Access to top-tier ad testing tools, analytics software, and creative resources.
  
  

“We are in the LOYALTY business”

Join Our Team