Meta & TikTok Ad Specialist (Paid Ads Specialist)

Title: Meta & TikTok Ad Specialist (Paid Ads Specialist)

Location: Fully Remote (EMEA Time Zone)

Type: Full-time

Experience: Mid-Senior

Introduction

We're seeking a detail-oriented and experienced Meta & TikTok Ads Specialist to join our team at Teraleads, a fast-growing digital marketing agency specializing in dental marketing. In this role, you'll manage advertising campaigns across Facebook, Instagram, and TikTok for both our agency's clients and our own in-house ad accounts, ensuring every campaign is optimized, cost-efficient, and consistently generating high-quality leads.

Key Responsibilities

• Develop and execute Meta and TikTok advertising strategies for dental clinic clients, as well as manage and optimize Teraleads' own ad accounts
• Manage campaigns end-to-end to hit lead generation, cost-efficiency, and revenue growth targets
• Continuously monitor spend and performance to keep cost-per-lead low without sacrificing lead quality
• Conduct A/B testing and performance analysis to refine targeting, messaging, and creative
• Use AI tools where relevant to streamline campaign management, reporting, and optimization workflows
• Build and deliver clear, regular performance reports to clients and internal stakeholders
• Collaborate closely with the Marketing Operations Manager to ensure seamless execution and client satisfaction
• Stay current on Meta and TikTok platform updates, algorithm changes, and industry best practices

Requirements

• Proven experience managing Meta Ads campaigns; TikTok Ads experience required
• Direct experience advertising to USA and Canada audiences, with solid understanding of both markets
• Strong analytical skills, with the ability to interpret data and translate it into optimization decisions
• Demonstrated ability to manage ad accounts that are both high-performing and cost-efficient
• Comfortable using AI tools to support daily ad operations and reporting
• Excellent communication skills, with a client-centric approach and ability to report clearly to both clients and internal teams
• Ability to manage multiple accounts and campaigns simultaneously

Preferred Qualifications

• Experience in dental or healthcare marketing is highly preferred
• Relevant certifications (e.g., Meta Blueprint, TikTok Academy) are a plus
• Ability to work independently and as part of a team

What We Offer

• Opportunity to work with top-tier dental clinics and make a meaningful impact on their growth
• Collaborative, supportive work environment with room for professional development
• Competitive compensation package



How to Apply

Please submit your resume only through our website: www.teraleads.com/careers/ Applications submitted elsewhere will not be considered. There will be an assessment sent out to shortlisted candidates, and a follow-up interview to further assess your skills.