Monetization Specialist – Expansion (Recovery & Involuntary Churn)

About the Role:

As a Monetization Specialist – Expansion, you will support initiatives that protect recurring revenue by preventing and recovering failed payments across the customer lifecycle. You will work across three levers: messaging enhancements (pre-dunning, dunning, grace period, expiration, and reactivation journeys), product enhancements (in-product experiences that surface and resolve payment issues), and payment enhancements (retry logic, payment method updates, and billing flows). You will partner closely with Payments, Martech, Product, Analytics, Engineering, and Lifecycle Marketing to turn insights into tested, measurable improvements.

Key Responsibilities

• Own the FTC recovery strategy and roadmap across messaging, product, and payment enhancements, with clear targets for recovery rate, churn reduction, and retained revenue.

• Improve recovery journey performance through higher testing velocity, messaging optimization, and disciplined experimentation across email, in-app, push, SMS, and landing pages.

• Develop prevention programs that reach customers at risk of involuntary churn before a payment failure occurs (for example, expiring cards and payment method health).

• Partner with Payments and Engineering to identify and implement payment enhancements such as retry logic, payment method update flows, and billing experience improvements.

• Partner with Product and Martech to deliver new recovery capabilities and customer touchpoints, including in-product experiences.

• Identify friction points and segmentation opportunities to personalize recovery and prevention experiences.

• Build and maintain a prioritized testing roadmap, sizing opportunities and sequencing initiatives by expected impact.

• Establish performance reporting with Analytics, and deliver recommendations and learnings in recurring business reviews and monetization readouts.

About You:

• 5+ years of experience in subscription businesses, CRM, lifecycle marketing, retention, or monetization roles.

• Hands-on experience reducing involuntary churn or improving failed-payment recovery.

• Working knowledge of payments and billing, including payment failure causes, retry strategies, and recovery stages such as pre-dunning, dunning, grace period, expiration, and reactivation.

• Experience with CRM and customer engagement platforms (Braze preferred), including segmentation, journey orchestration, experimentation, and measurement.

• Strong analytical skills, with the ability to size opportunities, prioritize, and turn data into an actionable testing roadmap.

• Proven ability to work cross-functionally with Payments, Martech, Product, Analytics, Engineering, and Marketing teams.

• Comfortable managing multiple workstreams while maintaining speed of execution and focus on business impact.

• Experience in consumer technology, cybersecurity, telecom, streaming, media, fintech, or SaaS subscription businesses is a plus.

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental, and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

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