National Account Manager DIY

About this Position

We are looking for a National Account Manager DIY with solid and proven experience in the DIY, construction chemicals, and technical building materials industry. As a National Account Manager DIY, you will be responsible for developing and managing key national customers within the DIY and Home Improvement channel. You will play a crucial role in shaping our commercial strategy and will work closely with Sales, Marketing, Trade Marketing, Application Engineering, and other business functions to accelerate business growth.
If you come from the construction chemicals and technical building materials industry and are looking for a new professional challenge with greater responsibility and impact, we would be delighted to meet you.

What you´ll do

• Define and execute the commercial strategy for global, regional, and local customers, including annual revenue plans and sales targets within the DIY and Home Improvement channels.
• Identify business opportunities and manage the budgets dedicated to commercial development for assigned customers and agreed objectives.
• Define and implement joint business plans, translating customer strategies and priorities into a shared roadmap.
• Develop and maintain strong, sustainable, long-term relationships with key customers, buyers, and decision-makers.
• Negotiate commercial agreements, contracts, assortments, and promotional activities, ensuring compliance with commitments and commercial policies.
• Analyze performance data, KPIs, profitability, and customer potential.
• Collaborate with Marketing, Trade Marketing, and Application Engineering teams to develop channel-specific projects while monitoring market trends, industry dynamics, and competitive scenarios.
• Actively contribute to the definition and implementation of the DIY strategy in Italy by identifying new growth opportunities, business development initiatives, and new customer acquisition plans.
• Collaborate with and provide guidance to the field sales force.

What makes you a good fit

• At least 5 years of experience in Key Account Management, National Account Management, or Sales Management roles.
• Proven track record in managing strategic customers and conducting complex negotiations.
• Experience gained within well-structured and recognized companies in the DIY, Building & Construction sectors.
• Direct knowledge of the Italian distribution market and/or the DIY and Home Improvement channel.
• Excellent negotiation skills and strong understanding of profit and loss (P&L) management.
• Entrepreneurial mindset with strong customer and results orientation.
• Excellent communication, interpersonal, and organizational skills, with the ability to build relationships with senior stakeholders.
• Proactive attitude and the ability to turn insights into concrete commercial actions.
• Ability to work effectively in cross-functional teams and confidently deliver presentations to diverse audiences.
• Willingness to travel.
• Fluent English, Italian is mandatory.
• Previous experience in Trade Marketing or Category Management is considered a plus.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Welfare Platform
• School Books reimbursement
• Free Canteen and bi-monthly Product box
• Extra Professional Accident Insurance

Gross annual salary starting from €50.000; plus variable bonus based on internal policies and guidelines.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.