NHS Sales Development Executive

About TidalSense

TidalSense is a respiratory technology company with a mission to transform the diagnosis, monitoring and management of chronic respiratory conditions, such as asthma and COPD. The company has ambitions to enable a population-scale change in respiratory care through global deployment of its technologies in both developed and developing countries with poor access to healthcare. TidalSense has launched the first-of-its-kind AI-driven (software medical device) diagnostic test for COPD which uses the company's unique, patented, sensor technology embedded in the N-Tidal Handset medical device.

We are seeking a NHS Sales Development Executive to join our Commercial Team. We are at an exciting phase in our journey as we transition from a start-up to a scale-up. You will be joining a passionate, socially-motivated and multi-disciplinary team covering engineers, scientists, clinicians, designers, product and usability specialists. This is a unique opportunity for an ambitious individual to build our NHS pipeline from the ground up and bring N-Tidal® to respiratory services across the UK, delivering life changing impacts in the real world. We are seeking someone who is comfortable working in a fast-paced, agile, diverse team environment, and who is committed to our mission to revolutionise respiratory medicine.

Job Purpose

To build TidalSense's pipeline by identifying, engaging and qualifying respiratory opportunities across the NHS, handing a steady flow of qualified opportunities for N-Tidal® products and services to the commercial team to progress through the sales cycle.

Key Duties & Responsibilities

Market Mapping & Prospecting

• Map and prioritise target Integrated Care Boards (ICBs), NHS Trusts, GP Federations and Community Diagnostic Centres (CDCs) using available data, focusing on those with clear respiratory diagnostic need, backlogs or service redesign plans;
• Identify the key clinical and non-clinical stakeholders in each target account, from respiratory consultants, GPs, nurses and physiologists to service managers, transformation leads, commissioners and procurement teams;
• Target outreach using national and regional priorities such as respiratory clinical networks, CDC expansion, elective recovery and NHS Long Term Plan respiratory goals
  
  

Engagement

• Run multi-channel outreach, including calls, email, LinkedIn and events, to secure first meetings with clinical and non-clinical stakeholders;
• Lead discovery conversations that explore current respiratory diagnostic pathways, pain points, capacity and patient outcomes, bringing in Clinical, Technical and Operations colleagues where they add value;
• Explain the clinical and operational value of N-Tidal® devices and their supporting evidence clearly, staying within approved claims;
• Represent TidalSense at conferences, NHS network meetings and regional events
  
  

Qualification & Handover

• Qualify opportunities against the agreed framework in Salesforce, building a strong pipeline at the top of the funnel;
• Hand over qualified opportunities to the commercial team with a complete account brief, stakeholder map and agreed next steps;
• Support account relationships after handover where needed, while the commercial team leads the sales cycle
  
  

Pipeline & Insight

• Keep customer relationship management (CRM) records accurate and up to date, and report weekly on activity, pipeline throughput and conversion;
• Share market and customer insight with the Commercial, Operations, Marketing, Clinical and Product teams;
• Follow all applicable regulatory, industry, compliance and NHS engagement standards, operating compliantly at all times
  
  

Requirements

Skills and Competencies

Essential:

• Confident in cold outreach, able to secure first meetings with, and pitch to, senior clinical and non-clinical stakeholders;
• Able to run structured discovery conversations and qualify opportunities rigorously;
• Excellent written and verbal communication;
• Self-motivated and organised, able to prioritise own workload while working mainly remotely;
• Comfortable using CRM systems such as Salesforce, and LinkedIn for prospecting;
• Curious and keen to learn, with a willingness to take on new challenges and grow with the company;
• Comfortable adopting new tools, including AI, to improve how they and the team work
  
  

Desirable

• Experience using a formal sales methodology such as MEDDICC, SPIN or Challenger
  
  

Qualifications & Experience

Essential:

• At least 3 years of experience in NHS-facing business development or account management;
• Good understanding of NHS structures, including ICBs, NHS Trusts, Primary Care Networks, GP Federations and CDCs;
• Experience selling into diagnostic services within medical devices or digital health;
• Proven record of generating new pipeline and booking early-stage meetings with senior clinical and non-clinical stakeholders
  
  

Desirable:

• Experience selling into respiratory services;
• Knowledge of NHS procurement routes and business case processes;
• Experience opening new accounts for an early-stage organisation
  
  

Other Requirements

• Legally eligible to work in the UK without sponsorship. Please note that we are open to sponsoring colleagues to move from an unsponsored visa to a Skilled Worker Visa once they have passed their probation;
• Will need to be able to work in person in the Cambridge office at least 1 day / week;
• Full UK driving licence;
• Willing to travel across the UK for face-to-face meetings and events
  
  

Note to Applicants

• We read all applications carefully - including your free-text answers - in evaluating your application. Please make sure you spend some time answering these questions carefully
• Please answer questions truthfully and without using a LLM to auto-populate answers. Dishonesty is fundamentally against our values.
• We appreciate that some candidates may hesitate to apply because they may feel that they might not meet all of the required criteria or be competitive enough. If this is you, please don't shy away from applying - we would like to hear from you!
  
  

Benefits

Salary £55,000-65,000 (depending on experience)

TidalSense operates a fair pay structure to ensure our colleagues are paid equitably and competitively for their skill, expertise and experience. Successful candidates will be offered this role at the appropriate grade, based on both their resume experience and our judgement of their performance level through the assessment process. We are open to interviewing more junior candidates as well as those who have more industry experience in role.

Additional benefits include:

• Flexible working hours to support your work preferences
• Hybrid working as per requirements above
• 25 days annual leave + 8 public holidays
• Pension: TidalSense contributes 6% of gross basic salary
• Private health insurance (from December 2026)
• Annual performance-based bonus
• Work from abroad for 1 week per year
• Buy / sell up to 5 days annual leave
• Individual personal development budget
• Mental Health support: wellbeing support and free 24/7 access to qualified counsellors and advisors
• Coaching and mentoring
• Team events and celebrations
• Beautiful award-winning Cambridge UK office stocked with quality drinks & snacks