Omnichannel Search Manager (UK)

Permanent. Hybrid (London, UK. 2 days in office per week) and open to 100% Remote.

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

We’re looking for an Omnichannel Search Manager to support one of our key client accounts. Perceptions are now formed through AI-generated answers, often before a click happens in traditional search. This role will help the client stay visible across both. Working alongside the Omnichannel Search Director, the role supports AI visibility strategy across major LLMs while owning day-to-day execution across a portfolio of commerce, B2B and publishers’ websites. The work covers technical SEO for search engine and AI crawler access, content optimisations, and managing change with the client through to implementation. It suits someone detail-oriented, analytical and confident in front of clients, with solid traditional SEO experience plus growing exposure to AI search.

What you’ll do

Strategy and Planning

• Manage and lead the building of roadmaps on Excel for technical fixes and content through a prioritised RAG system
• Supporting the omnichannel search director with strategy and planning for AEO, GEO and SEO across technical and content aligning to client and business objectives and KPI’s
• Advise on post migrations by reviewing orphaned pages, redirect maps, canonicalisation, and structured data
• Delegate fixes to relevant teams and guide these through to completion

Technical SEO

• Work with developers to implement fixes and monitor post-launch performance
• Use a wide range of tools to measure and report on progress such as Screaming Frog, SEMrush and Profound (experience with Profound is desirable but not essential)

Content and On-Page

• Ensure content structure supports both traditional search and AI-driven discovery
• Guide content teams on search intent, topical coverage, and on-page optimisation
• Review and improve existing content for performance, relevance and AI extraction

Reporting and Analysis

• Deliver monthly performance reports tracking AI visibility through key metrics such as citation share and AI response sentiment
• Support with C-suite-level scorecards and QBRs
• Translate data into clear actions for clients and internal teams
• Monitor algorithm updates, AI model updates and adjust strategy accordingly

Client or Stakeholder Management

• Confidently converse with senior stakeholders about the impact of your implementations
• Manage day-to-day relationships with client website and content stakeholders

About You

• Minimum 3+ years’ experience in an on-page content and technical SEO role, agency or in-house
• Confident communicating technical findings to non-technical stakeholders
• Comfortable proposing simple A/B test hypotheses that sit alongside SEO recommendations
• Awareness of how content is surfaced in AI-driven search experiences (e.g. AI Overviews, ChatGPT, Perplexity) and how this differs from traditional SERP visibility
• Understanding of how structured data, clear entity signals and authoritative content contribute to being cited or referenced by LLMs
• Experience across both B2B and consumer sectors would be a bonus
• A basic understanding of paid search and complementary channels, such as social (influencer and community management) and digital PR (earned media), would be a plus
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
  championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance
• Access to VDU Eye Tests and Employee Assistance Programme (EAP)
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills
• Referral Bonus Scheme
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events
• Enhanced maternity/paternity leave allowances
• WFA policy – work from abroad for up to 4 weeks per year
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.