Paid Ads Analyst

Real U.S. accounts. Real budgets. Real ownership.

At Pithy Marketing, you'll manage Google Ads and Meta Ads campaigns for medical and aesthetics practices in the U.S. You'll learn to read your accounts, make decisions based on the data, test what you believe will work, and understand what is actually driving results, not just launching campaigns and waiting for instructions.

This is a role for someone early in their paid media career who already knows their way around the platforms and wants to grow into owning accounts. You will not be doing it alone: you get a team, a process, and someone reviewing your work while you build the judgment to run accounts on your own.

What You'll Do

• Manage and optimize Google Ads and Meta Ads campaigns for lead generation, with support from the team.
• Review accounts, spot what needs attention, and work through it with a clear order of priority.
• Handle budgets, audiences, targeting, bidding, keywords, negatives, and campaign structure.
• Monitor performance and investigate when results change, rather than simply reacting to the numbers.
• Learn to look beyond CPL and understand whether the leads you're generating are actually valuable.
• Write ad copy, work with the creative team, and request landing page changes when needed.
• Track and report what happened, why it happened, and what you recommend doing next.
• Take ownership of your accounts and flag potential problems before they become bigger issues.

What We're Looking For

• 1–2 years of hands-on experience with Google Ads and/or Meta Ads — agency, in-house, freelance, or your own projects all count.
• Some exposure to lead generation campaigns, or a clear interest in learning what separates a good lead from a form fill.
• Comfortable looking at data, spotting what looks off, and forming an opinion about what to do next.
• Familiarity with GA4 and Google Tag Manager. You don't need to be an expert — we'll build on it.
• Comfortable working with Excel or Google Sheets.
• Able to communicate clearly in English, both in writing and in conversation.
• Organized, proactive, and comfortable keeping track of several accounts and priorities at once.

If you meet most of this but not every line, apply anyway. We would rather talk to you than guess.

What We Offer

• 100% remote. Work from anywhere in Latin America.
• Full-time position, with overlap with U.S. business hours.
• Hourly rate: $6–8 USD, with a formal review at [X] months as you take on more accounts.
• [Paid time off, equipment, training budget — complete before publishing].
• Real U.S. accounts with real advertising budgets — not practice accounts or test campaigns.
• Training in what nobody arrives knowing: healthcare advertising rules, our audit and campaign formats, our CRM, and how to present results to a client.
• A specialized focus on medical and aesthetics, rather than constantly jumping between unrelated industries. It's a niche that pays better the longer you stay in it.
• A team that takes AI and automation seriously, so you can spend more time making decisions and less time doing repetitive work.
• A clear path: start with support, grow into full ownership of your own book of accounts.

We're looking for someone who already knows how to run paid ads and wants to become better at thinking, optimizing, and owning the results.

Ready to take more ownership of your Paid Ads career? Apply now.