Paid Ads Manager

Responsibilities

• Global Paid User Acquisition: Develop, execute, and optimize global paid marketing strategies to drive growth in paying users and achieve user acquisition targets.
• Mobile App Growth: Design and implement paid growth strategies for mobile apps across Google Play and the Apple App Store. Experience with in-app advertising (In-App Ads) is required.
• Paid Channel Optimization and Expansion: Manage and optimize campaigns across various advertising platforms, including Google Ads, Meta Ads, advertising networks, and TikTok Ads, while identifying new paid acquisition channels.
• Data-Driven Optimization: Track, analyze, and optimize campaign performance against key KPIs such as ROAS and CPA. Identify opportunities to improve acquisition channels, translate complex data into actionable insights, and maximize incremental growth and marketing ROI.
• Cross-functional Collaboration: Work closely with cross-functional teams, including marketing, design, PR, and product, to ensure campaigns are launched on time, properly localized, and deliver measurable results.

Requirements

• At least 2 years of experience in performance marketing, with hands-on experience in mobile advertising and familiarity with paid search, social, and display advertising channels.
• Experience in the cryptocurrency industry or similar roles within the Web3 space is highly preferred.
• Experience with major media advertising platforms or established relationships with major media channels is a plus.
• Familiarity with web and mobile advertising data collection, tracking, and attribution methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and optimization strategies.
• Ability to work independently with a high level of professionalism and collaboration skills, including working remotely with global marketing teams.
• Strong interest in cryptocurrency, blockchain, and emerging technologies.