Paid Media Manager

Paid Media Manager Salary: £40,000 - £46,000 (depending on experience) Full time / Permanent Right at Home UK is an award-winning brand which provides premium-quality care to vulnerable adults within their own homes, recognised as an industry leader in the UK. As a skilled Paid Media Manager you will lead our online advertising campaigns and drive brand visibility, audience engagement, and the conversion of high-quality leads. In this role, you will be a pivotal player in creating and executing strategies that align with our company's marketing objectives and effectively target our desired audience. Leveraging your expertise in paid ads and social media marketing and analytics, you will continuously monitor and optimise national and local campaigns to achieve outstanding results. Working with our network of over 80 franchise businesses, you will be a confident and clear communicator with the ability to instil confidence and reassurance around marketing activity. Why join Right at Home UK: A competitive salary An industry leading and multi award-winning franchise network A market leading homecare provider for quality, recognised as one of the best employers in the sector Up to 25 days annual leave (increasing with time served) plus bank holidays Salary sacrifice company pension Salary sacrifice EV scheme Contribution to private healthcare Free secure parking An inspiring and fun place to work, within a supportive team environment Hybrid working available Key Responsibilities: Plan, launch, and optimise multi-channel PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging paid media channels Drive high-quality lead generation in line with monthly targets, with a strong focus on conversion performance Manage and optimise PPC budgets, bids, and account structures to maximise ROI, CPA, and ROAS Conduct in-depth keyword and audience research to inform targeting strategies and campaign performance Write compelling, results-driven ad copy aligned with business objectives and audience intent Improve ad performance through effective use of ad extensions, quality score optimisation, and landing page alignment Continuously test and refine campaigns through A/B testing of ads, audiences, and landing pages Analyse campaign performance and deliver clear, actionable insights, trends, and recommendations to stakeholders Provide regular reporting and performance updates to the Head of Digital and wider internal teams Stay up to date with industry trends, platform updates, and competitor activity to maintain a competitive edge Build strong relationships with internal stakeholders and work closely with the in-house national marketing team to share best practice and support wider digital strategy, including organic activity Manage PPC accounts for lead-generation-focused businesses with proven results Support the wider franchise network through occasional UK travel, delivering coaching, workshops, and attending conferences and stakeholder meetings (fully expensed) Essential skills and experience: Proven campaign experience with demonstrable ROI on Google Ads At least 3 years managing PPC accounts preferably within agency for local and national campaigns Ability to report back to Senior Leaders on performance Experience using Google products including Google Analytics, Tag Manager and Looker Studio Outstanding communicator with the ability to explain technical terms in simple language Being able to set clear expectations and positively challenge when required to achieve desired outcomes Experience of managing individuals in a target driven environment Highly Desirable: Implement and maintain conversion tracking to measure the success of campaigns accurately Experience managing and working with agencies If you're an experienced Paid Media Manager with a passion for data-driven decision-making and the ability to generate exceptional results in paid media marketing, we'd love to hear from you. Join our team and play a pivotal role in shaping our company's success through effective online advertising strategies. If this sounds like the right opportunity for you, please apply online or contact David O’Brien on 0151 305 0752. Department The Office Team Role Marketing Locations National Office Remote status Hybrid National Office Perks & Benefits Competitive Pay and Mileage Competitive hourly rates plus mileage and additional benefits. Training and Support With fun and interactive employee training, regular 1-1 support and access to a real career pathway... the sky's the limit! Feel Valued and Appreciated We know that our Carers are the face of the company, so we ensure that we value our team – supporting them and helping them develop as well as recognising the amazing work they do! Do you want real career progression and the opportunity to grow? We believe in supporting all of our employees to be the best that they can be! The sky’s the limit at Right at Home, whether you need practical experience to help you with your studies or you want to progress into management, we are happy to help! About Right at Home UK Right at Home UK is one of the world’s most trusted care companies. Through its global network of over 600 locally owned and operated offices it helps thousands of people every day to continue living happily and independently in their own homes. The personal choices of our Clients are at the forefront of the care we provide, and our care is “outcome focussed” meaning that we support Clients to achieve what they want – whether that be the ability to walk unaided to the bottom of the garden or go dancing and swimming. Founded in 2010